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Facebook Ads Manager: What is it and how does it work

By Tiago Moraes 3 minutes reading
Facebook Ads Manager: What is it and how does it work
Facebook Ads Manager: Promote your online store! Image: @freepik
Facebook Ads Manager: Promote your online store! Image: @freepik

Facebook Ads Manager is the command center for advertising campaigns for the world's largest social network. In other words, it's the system you should use to advertise your online store on Facebook, as well as Instagram, Messenger, WhatsApp and Audience Network.

Using this system is very simple. Start by creating a Facebook Business account . Then, find the "More Tools" button in the menu and click it. Next, in the menu that opens, click on "Ads Manager".

Ready! Now you are closer to promoting your virtual store. In fact, you can do this in two ways. In “guided” mode, for example, you can count on step-by-step help. In “fast” mode, create an ad in the order you want.

In any case, with Ads Manager you can create, track and optimize your campaigns in a very easy way. See below for everything you can do with this tool! Read!


FACEBOOK BUSINESS MANAGER: FUNCTIONS

With the Facebook Business Manager you can create ad campaigns to promote your virtual store on the social network and on its partner sites. Ads run on all screen formats, from mobile to desktop.

Use the Manager to:

Create

Create ads in multiple formats. Choose your goal. Tag your audience. Upload images, videos and add the texts and links you want.

manage

Evaluate how your ads look across devices. Change your ads until they are ready to run.

Publish

Run your ads on Facebook, Messenger, Instagram or WhatsApp. Also, show them on Audiente Network (Facebook partner sites and apps).

Track back

Use Manager features to track clicks, views and engagements on your ads.

Analyze

Stay on top of it all with accurate reports. Access real-time reports. Discover market trends and points that should be improved.

Optimize

Adjust your ads so they can perform better. That is, make your ads generate more sales at less cost to you.

Video: How to advertise on Facebook

With Ads Manager you can publish ads in a variety of ways. Try, for example, Carousel, Photo, Video, Stories, Messenger, Multimedia, Collection and Playable ads.

Finally, use this system to promote your virtual store both inside and outside the largest social network on the planet. Put your brand in front of people's eyes all the time and they will undoubtedly become customers.

As soon as you can, click on " Facebook Ads ". This way, you can discover various ways to advertise on this social network!

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