Do you know what are the main Facebook ad formats? Knowing them can help you boost your e-commerce promotion and thus generate more visits and more sales at the end of the day.
Because in this post I present 8 ways to advertise on the net. There are 8 opportunities for you to put your online store and your products in the spotlight. Keep reading and stay in the loop!
TOP FACEBOOK AD FORMATS
The main Facebook ad formats are:
Photos:
In this format, you can include illustrations, drawings, images, photos in a post. In addition, you can also use texts and call-to-actions for your product or service. Ideal for those who want to create an ad in an easy and agile way.
Videographer:
Making a video takes a little more work than taking a photo, but it's a lot more powerful. Audiovisual content can delight Facebook users with sounds, images and movements. Video action has the power to encourage users to make a purchase decision.
stories:
Stories is a type of ad that takes up the user's entire screen. In this way, it allows people to immerse themselves in your content without being distracted by other things. This, in turn, can inspire actions like clicks, shares, subscriptions, and even sales on your online store.
Messenger:
This is the ideal way to start conversations with potential customers. Ads are displayed in Messenger's chat tab, which puts people “in the face of the goal”. These ads can also take users to other places like your online store, for example.
Carousel:
Facebook carousel exposes ads in card format. So consumers can pass your products one by one sideways. In addition, below the photo and description, you can include buttons such as “Buy now” and “Learn more” with links to your online store.
Multimedia:
This type of ad has multimedia presentations with images, sounds and texts. These are light clips that allow you to tell a story that captivates Facebook users and drives them to shop on your e-commerce site.
Collection:
Quickly load a collection of products. Each ad has a video or image at the top and four auxiliary images. Consumers can tap on one of them to access more data and purchase instructions.
Playable:
This is the type of ads for those who sell apps. It allows the user to play an interactive preview of the app and thus decide whether or not to download it. It's like testing before you buy.
HOW TO ADVERTISE
To advertise with Facebook ads, you must create an account in Facebook Business Manager . Once logged in, go to Ads Manager. Then press the "Create" button and follow the step-by-step instructions. From there, you must follow a six-step routine, which are:
Objective:
Choose a goal, which could be recognition, consideration, or conversion. The first serves to increase the reach and credibility of your brand; the second to get more traffic, engagement, registrations, etc.; and the third to make more sales conversions.
Public:
Right after choosing a goal, start segmenting your target audience. Choose audiences by keywords, location, age group, gender, languages and other details. The better you specify, the greater the chances of reaching people who are really interested in your products.
Budget:
Set a daily budget in Reais (R$). Then, stipulate the time interval that you want your ad to appear. For example, over the course of a week or month. The system tells you how much you will spend per week.
Format:
Now it's time to define your ad format. Then choose between photo, video, stories, Messenger, carousel, collection, multimedia or playable. If you need to, reread the beginning of this post to remember what each format looks like.
Order:
Place the order! Once this is done, your ad is forwarded to the Facebook Ads Auction. The higher the bid, quality, and chance of audience engagement with the ad, the greater the chances of it being exposed.
Measurement:
You can track the performance of your ads and thus optimize them so that they can reach more audiences at less cost and generate more visits and more sales in your online store. After a campaign, review the data in your Ads Manager dashboard.
WHY IS IT IMPORTANT TO DISCLOSE?
Promoting your e-commerce day after day is important because it keeps your brand always active in the minds and hearts of consumers. More outreach means more presence in their lives. Don't let them forget your brand ever.
In addition, in Brazil, for every 100 visitors to a product sales page on e-commerce, only 1 purchase. So, to make 10 sales a day, a page needs to receive 1.000 visitors. And Facebook ads can definitely help you with that. Advertise always!
As soon as you can, also click on " Facebook Business Manager " and check out this tool!
