Are you familiar with Facebook ad formats? Understanding the patterns and characteristics of each of them is essential for you to create more relevant ads and attract more audience to your e-commerce.
In fact, an image of the wrong size or poor quality diminishes the power of your ad. So, to sell your fish you need to take good care of your advertising design. The more perfect this is, the more credibility your ad will have and the better your results will be.
Therefore, take care when promoting the products and brand of your virtual store on the largest social network in the world. Pay close attention and use the most suitable Facebook ad formats. Keep reading!
FACEBOOK AD FORMATS
Facebook allows you to create various types of ads, among which images, videos, carousel and collection are the most popular. Also, let's not forget about Stories. Here's how to proceed when working with them:
Images:
Create ads with illustrations, drawings, photos. Start, for example, with the cover and profile images of groups, fanpages and event pages. Check out the sizes you should use below:
- Profile: 180 x 180 pixels
- Cover: 851 x 315 pixels
- Groups: 640 x 334 pixels
- Events: 1920 x 1080 pixels
If you wanted to create an ad in the form of a post, then use these sizes:
- with an image: 400 x 500 pixels minimum
- With image and link: 1080 x 1080 pixels
- File type: jpg or png
To learn more about ad patterns of this type, visit the " Ad Guide: Images " page.
Videographer:
Publish with audiovisual content. To advertise with videos, work with parameters like this:
- File type: AVI, MOV and MPEG among others
- Proportion: 9:16 to 16:9
Finally, access the " Video Ads Guide " page to learn more about it.
Carousel:
Display ads in card formats sideways. In this case, the ideal is to employ these characteristics:
- File type: jpg or png
- Size: 1080 x 1080 pixels
- Proportion: 1: 1
Go to the " Ad Guide: Carousel " and discover more features of this type of ad.
Collection:
Upload a product collection. To advertise a collection, work with:
- File type: image or video in png, jpg, mpeg, etc.
- Size: see topic about images
- Proportion: see topic about videos
Go to the " Ad Guide: Collection " and find more recommendations for this type of ad.
stories:
Provide an immersive experience in your products. Work with:
- File type: jpg and png
- Proportion: 9:16 and 4:5 to 1,91:1
Click on “ Design Specifications for Stories ads ” to view more details.
FACEBOOK AD FORMATS
Now that you know the main Facebook ad formats, start by creating a basic campaign to advertise your online store. Once you've mastered the basics, move on to something more advanced. Start using Performance Marketing and get increasingly better results with your advertising.
As soon as you can, click on " Facebook Ads Manager ". Then, find out what it is and how to use this feature!
