Forever 21 launches renewed version of international virtual store. With this strategy, the company mainly intends to make more online sales to Canadian, Asian and Latin American consumers.
Just to recap, Forever 21 is a fast fashion company founded in 1984 in the USA. It had over 800 physical stores in various cities worldwide, having closed more than 300 of them and filed for bankruptcy protection in September 2019.
Now, with an eye on the new generations (who are more familiar with computers and the internet), Forever 21 invests in digital transformation. The new business model enables the company to conquer online retail.
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VISIT THE FOREVER 21 INTERNATIONAL VIRTUAL STORE
According to news published by the Marketing Interactive website , Forever 21 hired Global-e, an agency focused on cross-border sales, for the project. The result of this partnership was the creation of an e-commerce platform with the following characteristics:
- Product offerings adapted to various markets (Canada, Latin America and Asia-Pacific);
- Adaptation to local market characteristics and consumer preferences;
- Support for 95 currencies including Real (R$);
- More than 150 local and alternative payment methods;
- Checkout in 21 languages;
- Multiple delivery modalities;
- Calculation of taxes and shipping fees;
- Option to prepay shipping fees.
With the new e-commerce strategy in place, Forever 21 will be able to close most of its physical stores located in Asia, Europe and Canada. In this way, the shipment of products to these locations will be made from the e-commerce site .
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DIGITAL TRANSFORMATION
With each passing day, people born after the popularization of computers, smartphones, and the internet occupy more and more spaces in society and acquire greater purchasing power. These new generations are much more accustomed to online environments and technologies than previous generations. Therefore, digital transformation is important.
Retail companies need to digitally transform as soon as possible. This way, they can evolve in line with new generations and thrive for many years. Furthermore, in addition to digital transformation, which involves creating an online store, it's also important to invest in omnichannel strategies . So, do as Forever 21 did! Take a step forward! Innovate to recover and/or to grow and continue!
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