FNS is another successful case of the VTEX and VTEX IO platform, implemented by Agência e-Plus. The project involved migrating, improving the design and creating features such as multiple pricing tables for wholesale and retail customers. Keep reading and learn more!
INSIDE FNS: KNOW THE COMPANY
FNS is one of the largest suppliers of disposable food and beverage packaging in Brazil. FNS's B2B e-commerce platform supplies restaurants, hotels, hospitals, and airlines, among other businesses.
Non-toxic and recyclable, and with hermetic closure, the packages with which FNS works are of high quality. In addition, its manufacturing and distribution processes are 100% guaranteed asepsis.
The company appeared in history in 2008, when it started to sell in Brazil the hermetic pots of the famous brand Look & Look. Today, in addition to acting as a supplier, FNS provides consultancy in the packaging area.
The FNS headquarters are located in Rio de Janeiro. The company also has a warehouse and a print shop in Joinville/SC for customizing products, as well as a showroom in Porto Alegre and another in São Paulo.
DESIGN
The FNS case study involved migrating to the VTEX platform and using VTEX IO to develop features that improve the shopping experience on the brand's online store. Check it out below!
FNS issues with the old platform
FNS had several problems with the old platform. First, the system was not geared towards e-commerce. There was, therefore, incompatibility between plugins, which created bottlenecks in the operation.
- Also read the post "Chef's 4 U, an ever-evolving e-commerce” and discover another success story with the VTEX platform!
Furthermore, the platform had no updates and this left it on the verge of obsolescence. And, finally, the server was of low performance, causing slowdowns and withdrawals from purchases in the virtual store.
project objectives
When seeking out the e-Plus Agency , FNS's main objective was to better serve small and medium-sized retailers. The company aimed, therefore, to create a feature capable of offering multiple price lists in the online store.
The idea was to display different prices, according to the customer's profile. That is, one price list for wholesalers and one for retailers. FNS also wanted to improve the design and thus make the online store more attractive to consumers.
The solutions and results of VTEX and the e-Plus Agency for the FNS
The e-Plus Agency implemented with VTEX IO several solutions in the FNS virtual store, one of them being a registration system. This feature labels the customer as a natural or legal person, that is, as a retail or wholesale store. Thus, it displays suitable wholesale prices for each profile, improving the shopping experience.
In addition, the agency team improved the design of the FNS e-commerce. For this purpose, the striking colors and organic elements of the company's Identity Manual were used. In fact, the online store now has a much more attractive and fluid look, which invites consumers to shop.
The project took into account the use of various components developed by VTEX and the e-Plus Agency, such as the “Corporate layout”. This component, for example, distinguishes whether or not the consumer is registered and whether he is allowed to use the store's “wholesale” features.
Finally, with the new design, with the new functions and with the scalability of the VTEX platform, the FNS virtual store is now ready to serve small and medium-sized customers from all over Brazil and become much more successful.
HOW TO DEVELOP YOUR E-COMMERCE PROJECT WITH VTEX PLATFORM
Just like FNS, to create or evolve your e-commerce business with the VTEX platform, you need the help of VTEX partner agencies. The e-Plus Agency, for example, has been VTEX certified since 2015.
Since then, this agency has worked on over 300 projects for brands such as Pierre Cardin, Vila Romana, Tintas MC, Pirelli , Speedo, and many others. e-Plus Agency is in the VTEX Quadrant . In addition to implementing e-commerce with VTEX, it offers full technical support and post-launch evolution, as well as media management, and is now a Google Premier Partner agency.
To talk about your project with the e-Plus Agency team, just click on the button below and start a conversation via the messenger application:
