Brazilian digital retail is expanding rapidly in 2026. In this context, the Southern region of the country has moved beyond its supporting role, and ExpoEcomm Curitiba emerges as one of the clearest indicators of this maturity. The 2026 edition will take place on July 8th at Viasoft Experience, following a run in Porto Alegre, Salvador, Fortaleza, and Blumenau.
In this article you will read:
ExpoEcomm Curitiba 2026: Key Points
- Date and place: July 8, 2026, at Viasoft Experience, in Curitiba (PR);
- Enlarged format: Two simultaneous content auditoriums, more than 20 speakers, and an exhibition area with over 50 companies;
- Central themes: Artificial intelligence applied to business, marketplaces, sales performance, automation, and operations management;
- Roadmap 2026: The fair has already passed through Porto Alegre, Salvador, Fortaleza and Blumenau before arriving in the capital of Paraná;
- e-Plus present: The agency is sponsoring this edition and will be at the event to talk with shop owners and managers;
- Discount: The eplus coupon guarantees a 30% discount on registrations made through the official website.
Why does ExpoEcomm Curitiba bring together the retail sector of the South?
The growth of e-commerce in Paraná is linked to a regional economy with a strong industrial base, high business maturity, and accelerated digitalization of retail . Curitiba, in particular, has established itself as a hub for technology, logistics, and innovation , with companies operating on a national scale and influencing the digital transformation of various sectors.
This background explains the choice of city. While the Southeast continues to concentrate the largest share of online sales in the country, the South consistently appears among the most relevant regions in terms of volume and average order value. In the data analyzed by Neotrust , the South region accounted for 15,9% of the national e-commerce market share, with an average order value of R$ 306,20.
For those operating in Paraná and Santa Catarina, ExpoEcomm serves as a meeting point for an entire ecosystem: retailers, industries, brands, marketplaces, technology suppliers, and service providers all in the same space, for an afternoon of content and business.
What's new in the 2026 edition?
The programming for 2026 was designed around the themes that are redefining digital operations, namely AI, automation, the evolution of marketplaces, and changes in purchasing behavior.
Content for those who operate
One of the fair's distinguishing features is putting professionals who face the day-to-day operations on stage. Among the confirmed speakers are Jean Borges, Digital Business Manager at Nissei Pharmacies; Eduardo Zagonel Neves, CEO of Secret Outlet; Diego Mascarenhas, LATAM/EMEA Digital Applications Manager at Lightera (Furukawa); and Alessandra Santos, Commercial Director of Gênio Ferramentas.
These are profiles that translate theory into decision-making: pricing , media scaling, channel integration, and catalog management enter the conversations from those who have already made these decisions under pressure to deliver results.
Brands and solutions in the exhibition area.
The exhibitors' area brings together recognized players from the national ecosystem, with solutions focused on marketplaces, logistics, payments, management, and technology . Brands such as Amazon, Shopee, Bling, Total Express, and Olist are among those confirmed, alongside dozens of other companies. For visitors, it's a chance to compare suppliers, learn about trends, and map out partnerships in just a few hours —something that, outside of an event, would take weeks of prospecting.
e-Plus at ExpoEcomm Curitiba
e -Plus is participating in ExpoEcomm Curitiba as a sponsor and will be present throughout the event. With over 13 years of experience in e-commerce projects, the agency brings to the event three key areas that typically define the growth rate of a digital operation.
The first is restructuring or redesigning the online store when the current storefront no longer supports the volume or experience the business needs to deliver. The second is migrating platforms without losing history or SEO , a move that, when well-planned, is a natural part of growth and doesn't have to mean disruption or a drop in traffic. The third is a performance strategy to sustainably scale paid media and organic traffic.
Anyone who wants to discuss any of these topics can find the e-Plus team at Viasoft Experience.
Are you going to ExpoEcomm Curitiba? Use the coupon code eplus and get 30% off your registration on the official website: https://eventos.expoecomm.com.br/curitiba . And, if you want to leave the event with a plan for your store (whether it's a redesign, platform migration, or traffic acceleration), stop by the e-Plus booth to talk to our team. To prepare beforehand, it's also worth checking out the content about e-commerce and performance on the e-Plus blog.
FAQ – Frequently Asked Questions EXPOECOMM CURITIBA
When and where will ExpoEcomm Curitiba 2026 take place?
ExpoEcomm Curitiba 2026 takes place on July 8th at Viasoft Experience in Curitiba (PR). It's an edition of the largest traveling e-commerce fair in Brazil, with content auditoriums, an exhibition area, and networking spaces all in one afternoon of programming.
How can I get a discount on my ExpoEcomm Curitiba registration?
The discount is obtained with the coupon code eplus, which guarantees a 30% discount on registrations made through the event's official website. Simply apply the code when purchasing your ticket to unlock the reduced price, valid for the Curitiba edition.
Who should participate in the event?
ExpoEcomm is geared towards the entire retail ecosystem: retailers, e-commerce managers, marketing directors, industries, brands, and technology professionals. It is ideal for those seeking updates on AI, marketplaces, and performance, as well as new business partnerships.
What is e-Plus doing at ExpoEcomm Curitiba?
e-Plus is a sponsor of this edition and will be present to assist retailers and managers. The agency works with structuring and redesigning online stores, migrating platforms without loss of history or SEO, and developing performance strategies for paid media and organic traffic.
