Shopify pricing in Brazilian Reais: a guide to plans and the real cost of your operation.

Brazilian e-commerce is projected to grow 24% in sales volume by 2026 , with online purchases reaching 17,7% of retail sales , according to a UBS BB projection reported by Money Times . It's a rapidly maturing market, and with it, the way platforms present themselves to Brazilian retailers is also maturing . Shopify has followed this trend and started displaying Shopify prices in reais on its official Brazilian page, ending a period when retailers had to mentally calculate the dollar exchange rate before understanding how much they would pay.

The change may seem small, but it changes the decision. When Shopify prices appear in the currency you use for billing, it becomes easier to compare plans, project margins, and plan your annual budget. However, there's one point that the monthly fee table never tells you alone: ​​the plan cost is usually the smallest part of what a store actually spends . That's where the difference lies between choosing the right plan and being surprised by the bill.

Shopify pricing in Brazilian Reais: 6 points to consider when making a clear decision.

1. Shopify works with four main plans (Basic, Grow, Advanced, and Plus). And each step reduces the fee charged per sale and expands operating resources.
2. In reais, The Basic plan costs R$99/month (R$89/month on the annual plan), the Grow plan costs R$269/month (R$239 on the annual plan), and the Advanced plan costs R$1.999/month (R$1.790 on the annual plan); the Plus plan starts at US$2.300/month, under contract. The prices are already displayed in Brazilian reais on the official Brazilian website.
3. The monthly fee is not the actual cost: Transaction fees, app fees, theme fees, and integration fees account for as much or more of the total cost at the end of the month.
4. The sales fee varies depending on the plan and payment method.The price decreases on higher-tier plans; using a third-party gateway usually adds a fee per transaction.
5. The right plan depends on revenue and team size.Not necessarily the lowest price on the table: paying less for the plan itself can mean paying more in fees.
6. There's a 3-day free trial and a sign-up offer of R$5/month for the first 3 months.Useful for validating the transaction before committing to the full monthly fee.

How Shopify plans work

Shopify structures its pricing according to a simple logic: the larger the plan, the lower the fee you pay on each sale and the greater your control over operations. For a business that is just starting out, the monthly fee is more significant than the commission rate. For a store with high volume, the opposite is true; the difference of a few tenths of a percentage point in the commission rate per sale far outweighs the cost of the plan.

The four plans cater to different stages of maturity. Basic is the entry point for those operating alone or with a minimal team. Grow is designed for small teams that already have volume and need more user accounts and better shipping conditions. Advanced targets operations with a wider reach, including real-time freight calculation by carriers and more in-depth reports. Plus is the enterprise tier, for brands with high volume, international operations, or the need for a fully customized checkout.

Shopify pricing: what's included in each plan

The table below shows the official prices in Brazilian Reais for both payment methods. Annual payment is cheaper per month; monthly payment offers more flexibility.

All plans deliver a complete online store; what changes is the scale. The Basic plan covers those who are starting out; the Grow plan adds up to 5 team accounts; the Advanced plan offers 15 accounts, real-time third-party shipping, and store customization by region; and the Plus plan unlocks unlimited accounts, a fully customizable checkout, B2B catalogs, and 24/7 priority support.

One detail that weighs in its favor: Shopify gives back 1% on all sales, in credits, up to R$13.000 in the Basic plan, R$18.000 in the Grow plan, and R$26.000 in the Advanced plan. The Plus plan is still priced in dollars and under contract, as it is the enterprise plan. And, for those who are starting out, there is an entry offer: 3 free days and then R$5/month for the first 3 months. The complete comparison of features is on the official Shopify page (CLICK HERE AND CHECK IT OUT).

Sales fees: the cost that doesn't appear on the monthly fee.

Here's the part that most affects the final bill. Besides the plan, Shopify may charge a fee on each sale, depending on the payment method and the plan chosen, and this fee decreases as you upgrade your plan . Those who use Shopify 's own payment solution have one benefit; those who connect a third-party gateway usually incur an additional fee per transaction. As this detail varies, confirm the current conditions on Shopify 's official page before finalizing your purchase.

In practice, this reverses the logic of " choosing the cheapest option ." A store that generates good revenue and insists on the entry-level plan because of the monthly fee ends up paying more in fees than it would save by upgrading. The correct calculation is not just looking at the monthly fee, but adding the monthly fee plus the estimated fee based on projected revenue. That number is what matters.

If your growth plan includes selling outside of Brazil, it's also worth checking the conditions for international sales , which may have their own costs.

What really determines the cost of a Shopify store?

Monthly fees and charges are the foundation, but the total cost of a Shopify operation is formed from other layers. Ignoring them is the most common mistake people make when budgeting based solely on the plan table.

The first layer is the apps . Shopify's ecosystem is one of its greatest assets, with thousands of apps for shipping, reviews, subscriptions, loyalty programs, ERP, and marketing automation. A large portion of these are paid, with monthly fees ranging from a few dollars to substantial amounts. A well-structured store typically runs with a handful of essential apps, and each one is included in the monthly cost.

The second is the theme and visual identity . There are competent free themes, but most professional operations use a paid theme or custom development to unlock performance and conversion. It's a significant one-time, non-recurring cost that should be included in the initial planning.

The third, and most underestimated, aspect is operations . Setting up tax integrations for Brazil, connecting payment methods, structuring shipping, training the team, and optimizing the store for conversion requires specialized work. This work is what makes a store truly sell, instead of just existing online. When this work is done well, the return is evident in the conversion rate and average order value, metrics that justify the investment far more than saving a few reais on the monthly fee.

For whom does each Shopify plan make sense?

The Basic plan is well-suited for those validating a business or operating with low revenue, where the priority is starting with a professional structure without compromising cash flow. The Grow plan makes sense when the store already has consistent sales, needs more people with access to the dashboard, and begins to feel the impact of the sales fee. The Advanced plan is for operations with consolidated volume, where the reduced fee and the shipping and reporting features pay for themselves. The Plus plan is necessary when the brand needs scale, full checkout customization, or integrated international and B2B operations.

The right question isn't " which is the cheapest ," but rather " what revenue bracket am I in, and where do I want to be in the next 12 months ?" The right plan is the one that grows with you without requiring a change later on.

Implementing or migrating to Shopify: when price becomes an investment.

Switching platforms or starting an operation from scratch is often treated as a risky expense. It isn't; it's a planned growth step, and what actually hinders progress is delayed decision-making and poor planning, not the change itself. A well-managed migration preserves SEO, order history, and customer data, and goes live without losing revenue.

Shopify's pricing strategy only truly makes sense when the platform is configured for the Brazilian context: invoicing, payment processing, shipping, and integrations are all working from day one. It's at this point that choosing a plan based on actual revenue translates into a return on investment, not just a cost that weighs you down without delivering results.

Ready to put the right price on the right plan?

Understanding Shopify pricing is the first step. The second is choosing the plan that matches your revenue and setting up an operation that truly converts . If you are considering implementing, migrating, or evolving a store on Shopify , the e-Plus team of experts can help you size your investment based on your actual volume and configure everything for the Brazilian market. Talk to us and take the opportunity to explore other blog content about platforms and growth in e-commerce.

Frequently asked questions about Shopify pricing.