A survey conducted by Zucchetti Brasil with Central do Varejo , carried out between June and August 2025 with 373 professionals in 21 states, showed that 59% of companies in the sector already use AI-based solutions and 90% intend to expand this investment in the coming months . It was precisely this type of discussion that filled the two auditoriums of ExpoEcomm Curitiba 2026.
Held at Viasoft Experience , this edition confirmed why the event has become one of the most anticipated stops on the national e-commerce calendar. And e-Plus was among the sponsoring companies.
In this article you will read:
ExpoEcomm Curitiba 2026 in points
- Where: at Viasoft Experience, in Curitiba, as one of the stages of ExpoEcomm Circuit 2026;
- Public: According to the organizers, around 1.500 people attended the event throughout the day;
- Exposure: Over 50 companies presented platforms, logistics solutions, payment methods, and services for all stages of an online operation;
- Central themes: AI applied to e-commerce, digital marketing, SEO, marketplaces, automation, logistics, conversion, and customer experience;
- e-Plus: The agency was one of the sponsors and will also be at the next stop on the circuit, in Belo Horizonte, on August 25th.
ExpoEcomm Curitiba: what dominated the two auditoriums
The program was built by people who operate e-commerce every day, and this was reflected in the choice of topics. The panels revolved around decisions that retailers make on Mondays: how to apply AI to customer service and product recommendations, how to structure customer acquisition, how to grow organically via SEO, and how to sell better within marketplaces.
Commercial automation, operations management, logistics, performance, conversion, and scalability completed the program. Recognized names in the sector took to the stage, such as Samuel Gonsales, Felipe Bazon, Gabriel Paiva, Edu Oliveira, Odair da Rosa, William Israel, and Rafael Santos , who presented case studies and strategies applicable to the daily operations of companies.
The excerpt reinforces a trend the market was already experiencing: the debate about AI has moved from the realm of promises to that of metrics. The technology now influences inventory, pricing, customer service, and media, and the presentations addressed this with data, not futurology.
A business fair in full swing.
While the auditoriums focused on content, the exhibition area served as the other driving force of the event. The more than 50 companies present covered virtually the entire e-commerce chain: platforms, management systems, automation, paid traffic, integration, payments, and logistics.
For visitors, it was a chance to test tools face-to-face with those who develop them and compare solutions without intermediaries. And networking, historically one of ExpoEcomm's most valued assets, continued strong: a good portion of the hallway conversations between retailers, suppliers, and partners originate there and mature in the following weeks.
e-Plus at ExpoEcomm Curitiba
Sponsoring ExpoEcomm Curitiba makes sense for a company like e-Plus , which has been working in the e-commerce, digital marketing, technology, and AI sectors for over 13 years. The event's agenda largely mirrors the agency's work: implementation, migration, and evolution of online stores, paid traffic, SEO, inbound marketing, automation, CRM, and AI solutions applied to operations.
Being present allowed for close conversations with shop owners and managers about real challenges, the same ones that e-Plus addresses in its day-to-day projects. It's not just empty talk; it's an exchange with those who are running the operation.
A stage of a circuit that runs through Brazil.
The Curitiba edition is part of the ExpoEcomm 2026 Circuit , which brings content, business, and networking to different cities throughout the year, without concentrating major debates solely in the Rio-São Paulo axis. Each stop is its own edition, with its own program and exhibitors.
The next event is in Belo Horizonte on August 25th , and e-Plus will also be there. For those who couldn't make it to Curitiba, this is a chance to closely follow the continuation of these discussions and to speak directly with the agency team.
If ExpoEcomm Curitiba left you wanting to unlock something in your operation (whether it's a platform migration, a traffic and SEO strategy, or the practical application of AI in customer service and conversion), it's worth continuing the conversation . Explore other content on the e-Plus blog about e-commerce and digital marketing, and whenever you want, talk to our team of experts. And if you're going to Belo Horizonte on August 25th, we'll see you there.
FAQ – FREQUENTLY ASKED QUESTIONS
What is ExpoEcomm Curitiba?
ExpoEcomm Curitiba is one of the stages of the ExpoEcomm Circuit, a traveling trade fair focused on Brazilian e-commerce. The 2026 edition took place at Viasoft Experience and featured lectures, panels, and an exhibition area dedicated to solutions for all stages of an e-commerce operation.
How many people attended ExpoEcomm Curitiba 2026?
According to the organization, approximately 1.500 people attended the event throughout the day. The audience included retailers, executives, industry representatives, marketplaces, marketing professionals, and technology providers, distributed between two simultaneous auditoriums and the trade show.
What were the themes of ExpoEcomm Curitiba 2026?
The discussions covered artificial intelligence applied to e-commerce, digital marketing, SEO, marketplaces, business automation, logistics, performance, conversion, customer experience, and scalability. The focus was practical, with real-world case studies and strategies applicable to the daily operations of companies.
When is the next edition of ExpoEcomm?
The next stop on the ExpoEcomm 2026 Circuit will be in Belo Horizonte on August 25th. As in previous editions, the format combines content in simultaneous auditoriums, an exhibition area, and networking opportunities. e-Plus will be among the companies present.
