The energy sector is more than excited with the news that EDP Smart launches a virtual store. The company, which is part of the EDP Brasil holding, invested R$ 5,5 million in an e-commerce of residential products and services.
EDP Brasil, it is important to mention, is a subsidiary of Energias de Portugal SA The latter, in turn, also has subordinate companies in Angola, Belgium, Canada, China, Spain, USA, France, Italy, Mexico, Poland, United Kingdom and Romania, in addition to the host country.
We are therefore talking about one of the largest organizations in the energy sector in the world. In Brazil, three of its hydroelectric plants are among the top 10 in the country. Two of them, in fact, Peixe Angical and Lajeado, occupy the top positions.
In any case, get to know the company's Long-Term Vision with this e-commerce project. Understand how the product mix is and learn how the online store works, among other things.
As soon as you can, also click on “ Brasil Comercializadora inaugura marketplace de energia ” and discover an online shopping mall that sells electricity.
EDP SMART LAUNCHES VIRTUAL STORE: IMPORTANCE OF LONG-TERM VISION
I want to take advantage of the news “EDP Smart launches a virtual store” to address the importance of having a medium and long-term Vision when planning an e-commerce. At this point, EDP is an example.
According to what was reported in the mainstream press, EDP's Vision for the next three years is to generate up to 10 sales through its recently launched virtual store. The Company estimates that by 2023, 30% of its sales will occur through this route.
As can be seen, more than launching an e-commerce, EDP has a Vision. This concept is based on the Organizational Culture (Mission, Vision and Values). It concerns the big future goal that one hopes to achieve with a project in a period.
This is, therefore, a small tip for anyone who is planning an e-commerce today. Don't forget to create a long-term Vision like EDP Smart. And, more than that, describe how you will be able to make it happen.
Finally, regarding the implementation phase, I have another tip. Access and read our article " Sales in E-commerce " and learn how to set goals properly. Discover how much your online store will need to sell daily, weekly, monthly, and annually to achieve its Vision.
Well, now that you know EDP Smart's objective for the next 1.000 days, take a look at the company's virtual store. Keep reading and check it out!
WHAT IS THE EDP SMART VIRTUAL STORE?
EDP Smart's online store was designed to serve residential consumers. Its product mix is divided into three areas:
1 - Residential Services
Consumers can hire online locksmith, plumber, electrician and glazier services, among others. These professionals perform repairs, installations, preventive, corrective and emergency maintenance in homes.
2 - Products
EDP's e-commerce sells residential solar panels. In addition, he also works in the field of electric mobility. Cables and chargers for electric vehicles are sold on the same site.
3 - Insurance
EDP sells various types of insurance in its virtual store. The resources offer protection to those assisted for situations such as residential emergencies, personal accidents and unemployment, among others.
When purchasing services and products, customers can pay with a credit card or debit card. In some regions of Brazil, customers will be able to include the amounts of their purchases directly on their electricity bills.
The online store features a virtual shopping cart, a "My Account" panel, a simulator for solar energy solutions, and a Net Promoter Score system (customer satisfaction calculator), among other features. It's worth taking a look for inspiration while you create or optimize your own e-commerce business.
Access and read our article " How to set up an online service store ".
