Email Marketing for e-commerce: a boost to your sales funnel
"Does email marketing work for e-commerce?" is a question that lingers in the minds of many entrepreneurs in the field. The answer to this question is "yes, it works." According to Campaign Monitor, every dollar invested in email marketing generates a return of US$38,00 for your company.
Therefore, I decided to create a list of email marketing software that you can use to increase the power of your sales funnel and improve your business results.
The tools listed here are some of the most popular and widely used on the market and therefore have great functionality and excellent open rates, check them out:
• Mailchimp:
This tool has 3 plans, New Business, Growing Business and Pro Marketer.
New Business is ideal for testing Mailchimp, as in this plan you can work with up to 2 subscribers and send up to 12 emails monthly to them for free (with basic features).
The Growing Business plan, in turn, offers CRM connectivity , segmentation, reporting, delivery scheduling, and much more.
Finally, Pro Marketer comes with an API that allows you to segment your campaigns using your e-commerce data, among other features.
• AWeber:
AWeber is a tool that has features for automating messaging and targeting audiences.
It allows integrations with other online tools such as PayPal and WordPress, and has an email list import feature.
Equipped with HTML templates, AWeber makes it possible to create professional emails very easily through a drag and drop system.
AWeber is available free of charge for 30 days. After that, the company charges $19,00 per month for up to 500 subscribers. This value increases gradually according to the number of subscribers.
• GetResponse:
With 4 plans ranging from $15,00 to over $1.100,00 per month, GetResponse offers solutions for beginners to well-established companies.
In general, this tool provides features for email production such as good quality images and beautiful, functional designs for messages.
The system comes with automation, segmentation and performance analysis features, among others.
The most advanced plan, which serves companies that are looking for scalable performance solutions, has a webinar service for up to 500 participants, CRM integration, infrastructure and dedicated IP address, among other features.
• Infusionsoft:
Infusionsoft's plans and prices range from $70,00 to over $266,00 monthly, depending on the number of subscribers.
This tool has a powerful API, which facilitates the integration with multiple resources of your e-commerce.
Infusionsoft comes with 1 user account, contact management, Marketing automation with an excellent auto-responder system, unlimited emails and great form creation feature.
• ActiveCampaign:
At ActiveCampaign you can purchase Email Marketing plans ranging from US$23,00 to US$229,00 per month.
This software allows you to easily create and send messages, as well as generate interesting lead nurturing flows.
The tool makes it possible to create subscription forms, segment emails, work with dynamic content and perform performance tests.
Choose a tool and run a test. If you prefer, hire an e-commerce consulting firm for email marketing campaigns . Finally, read the article " How to get your first 10 email marketing subscribers for your online store? " here on the E-Plus Digital Marketing agency blog.
