About the project
A e-Plus Agency was responsible for developing a new e-commerce project for Saddi Center, focusing on one custom layout e VTEX implementation in the model Headless using DXP deco.cx, serving B2C and B2B sales models, with specific commercial rules and advanced functionalities.
About the Client
Saddi Center is an importer and distributor of Arabic food products, importing and distributing a wide range of products, including sweets, spices, grains, dried fruits, and nuts. The company also markets products under its own brand and other renowned Middle Eastern brands, supplying various types of clients, such as restaurants, bakeries, and supermarkets.
The solution
The project’s premise was to combine a fluid B2C experience with the operational requirements of the B2B model. To achieve this, e-Plus implemented a series of tailored features:
Developed Features
- Hybrid B2C and B2B sales: registration form with approval for retailers and use of price tables to display personalized values.
- Smart ZIP code mode: regionalization of products based on the ZIP code provided, ensuring that the user only sees items available for their region.
- Personalized home: application of dynamic seals indicating the import origin of the products, enriching the perception of quality and transparency.
- Smart Brand Filter: “Type Brand” search field in departments, making it easier to navigate by specific preferences.
- Product Pages (PDPs): implementation of customized nutritional tables, integrated by product registration fields, facilitating management by the brand team and providing clear information for the end customer.
