With shop inaugurated on the national web in March 2015, Garmin joins fast fashion AC and to the pizzeria Domino's, who at the beginning of the same year also joined the ecommerce which, in turn, is quite promising as indicated by the research “Virtual consumption in Brazil”, “Statistics of E-Commerce in Brazil” and “WebShoppers”, among others. Follow below some information about Garmin’s e-commerce!
- As soon as you can, read also: “The Importance of Investing in E-Commerce"
GARMIN E-COMMERCE
For those unfamiliar with the history, Garmin was founded in 1989 by Gary Burrell and Dr. Min Kao with the proposal to develop navigation and communication products for land, sea and air, and since then it has only grown. Observe its evolution in the number of employees at the head office and in offices around the world:
- 1989: 6 employees;
- 1999: 1.000 employees;
- 2006: 4.000 employees;
- 2007: 7.000 employees;
- 2015: 9.000 employees.
Garmin's online store in Brazil had been in the planning stages since 2012. Once launched, the company expects to generate at least R$1 million in revenue in 2015, according to the website Meio & Mensagem.
- As soon as you can, read also: “Key questions to sell in e-commerce"
AdWords indicates that the keyword "garmin" alone has over 40 monthly searches on Google Brazil. This doesn't even include other more specific terms like "gps garmin" (18.100), "garmin Brazil" (1.600), and "garmin edge 500" (1.000). If effectively used in a sponsored links campaign for e-commerce , these keywords can help the company exceed its revenue target for this year.
- As soon as you can, read also: “Free Online Store"
