A book about B2B e-commerce created in Brazil by a Brazilian
B2B e-commerce is business-to-business e-commerce, that is, from a company like yours to another company, or from a supplier company to yours, for example.
This is what a book produced in Brazil by a Brazilian woman is about, which will be released in April, in São Paulo. Check out more information below.
Launch will be at a Livraria Cultura in São Paulo
University professor and speaker Giovana Vieira will launch the book “Tools for success in the B2B market: how small and medium-sized companies can gain competitive and sustainable advantage in the age of the digital economy” (Editora All Print) from 19 pm on April 27 2018, at Livraria Cultura located at Avenida Paulista 2.073, in São Paulo, with free admission.
The news was published on the website of Evolue Consulting, a consultancy focused on generating value in small and medium-sized companies, where Giovana is a partner.
The work, which is the result of a master's thesis defended by the aforementioned professor in a course at Fundação Instituto de Administração (FIA), is announced as the first Brazilian book to focus on business-to-business electronic commerce.
What are the main subjects of this book on B2B e-commerce?
The book “Tools to Succeed in the B2B Market” addresses the following topics:
• Changes in the behavior of the B2B e-commerce market
• The traditional business model in the field
• Adaptations in organizational culture to synchronize with the modern market
• Theoretical and practical aspects for implementing B2B e-commerce
• Strategic planning for B2B e-commerce
• Structural and technical tools of e-commerce platforms in the industry
In addition, the work demonstrates how to measure results in the sector so that optimizations can be made in the business as it is developed.
book price
According to information from Evolue Consulting, the book has 120 pages and will be sold for R$39,90.
