What if there was a technology that could reduce your spending on PPC campaigns without, however, worsening the results? Because this technology exists, my friends and readers of the Agência e-Plus blog. The DXP deco.cx CMS optimizes PPC and thus provides more sales with less advertising costs in your online store. Find out how this is possible right away!
DECO.CX OPTIMIZES PPC
Deco.cx is both a Customer Management System (CMS) that allows for the development of fast-loading pages, and a Digital Experience Platform (DXP) that enables the creation, management, and proper delivery of information, thereby optimizing consumer experiences in e-commerce.
PPC, in turn, stands for Pay-Per-Click . It's a digital marketing strategy where you, the merchant, pay a certain amount to the company that controls the advertising platform every time an internet user clicks on your ad.
In PPC campaigns, the quality of the website to which the ads are directed is of utmost importance. Sites that load slowly, for example, cause consumers to lose patience and close the page before it loads. The result of this is that you pay for the ad, but the ad has no effect, that is, it does not generate a sale.
This is where the deco.cx CMS comes in. In fact, deco.cx optimizes PPC. But how does he do this? Basically, it allows you to develop hyper-fast loading sales pages for your online store, with scores above 90 on the PageSpeed Insights scale, which ranges from 0 (poor) to 100 (excellent).
In fact, with scores above 90, your online store:
- Decreases bounce rates: consumers do not give up on their purchase, as the page to which the PPC ad points a link loads quickly;
- Increases ad quality score: when rejection decreases, the advertising platform understands that the quality of the ad has improved and, consequently, its cost decreases.
This way, you reduce investment in ads and, as a bonus, generate more sales in your e-commerce.
HOW TO IMPLANT?
Now that you know that deco.cx optimizes PPC, how about migrating your online store's storefront to this CMS? To do this, turn to the specialized support of Agência e-Plus! Agência e-Plus is certified in deco.cx and is therefore qualified to create, migrate, integrate, and manage projects with this technology.
The DXP CMS deco.cx is headless and, as such, can be connected to different e-commerce platforms such as VTEX, Vnda, Linx Commerce, Nuvemshop, Shopify, Wake Commerce, or uappi, among others. In other words, you can migrate your storefront to any platform you want, making migration easier.
To hire our storefront development, migration, or evolution service with deco.cx, click the button below and start a conversation with our team via messaging app right now:
