In e-commerce, a discount coupon is a bill that can be physical or digital, which contains a secret code or password that gives the consumer the right to obtain a discount on the purchase of a product, a discount on shipping or other type. advantage in a virtual store like yours.
Specifically, discount coupons are being widely used by retailers like you. To give you an idea, the use of this resource grew by 188% in the first five months of 2022 compared to the same period in 2021, according to the " I love coupons " survey cited by E-commerce Brasil.
It's no wonder, because in addition to attracting those who are already customers of your online store, discount coupons usually attract the attention of new consumers, which increases the chances of them making their first purchase and becoming your customers as well.
E-COMMERCE DISCOUNT COUPON ADVANTAGES
One of the advantages of the discount coupon is that it attracts more visitors to the sales pages of your online store. In addition, it makes many of these visitors make the decision to buy a product, which they would not have done had it not been for the discount.
Discount coupons are also comprehensive. They serve any type of consumer. They can be used by first-time visitors, existing customers, leads (contacts) and customers who have only purchased once.
Additionally, you can use this feature to approach people who have abandoned their shopping cart on your online store, making them come back and complete their purchase. Coupons, in short, allow you to move your stock, releasing goods that were stuck.
HOW TO IMPLEMENT IN YOUR VIRTUAL STORE?
In general, creating discount coupons can be done from the e-commerce platform you use to manage your online store. So, check if there is any module within the platform that allows you to do this.
Access the module, create a coupon, enter a description and select the discount rules. For example, define in which product the discount coupon can be used by the consumer and the amount of the discount, among other parameters.
Once you've finished creating your coupon, publish it on social media, advertise it in Google Ads campaigns , and hire influencers who can present the coupon to diverse audiences, among other forms of promotion. Make it your own!
As soon as you can, click on " E-commerce discounts " and find out how they affect your purchasing decisions!
