In the digital market, the quality of an e-commerce project is a direct reflection of the alignment of the team executing it . Over more than 13 years of experience as an agency specializing in e-commerce, we've observed that technology and strategy achieve peak performance when the people responsible for them are in sync . It is precisely to guarantee this fluid and multidisciplinary communication that we hold Plus Talk , a monthly internal meeting that has become the foundation of e-Plus's organizational culture and a vital point of connection with the technology ecosystem.
In this article you will see:
The structure of Plus Talk at E-Plus
- What is the event about? It is a monthly corporate meeting of the entire agency team to discuss the company environment, sharing solutions and integrating different departments;
- When the project started: the first edition took place in April 2018, conceived by Nádia and Tiago, partners and co-founders of the agency, initially as an in-person coffee meeting to bring the team closer together;
- What is the format for implementation? the meeting currently takes place hybrid modelThe team based in São Paulo participates in person, while professionals from other regions of Brazil interact simultaneously via online transmission;
- What is presented on the agenda: In addition to news from the board of directors, each department gives presentations on its recent innovations, allowing the entire company to understand the scope of work of neighboring areas;
- How partner participation works: the agency invites Strategic technology players to align the internal team. Regarding the new products and cutting-edge solutions that will be implemented in the market;
- What is the expected result? To accelerate the resolution of daily problems, foster the emergence of creative ideas, maintain a strong agency identity, and keep the team updated on trends in real time.
FROM APRIL 2018 TO THE CONSOLIDATION OF THE HYBRID FORMAT
The history of our internal culture mirrors the transformations of the corporate job market itself. Until the beginning of 2020, the e-Plus office operated 100% in person. The monthly meeting was born in this context, focused on getting teams away from screens for a few hours to promote open conversations, discuss the agency's future, and align expectations transparently.
With the transition to home office in the following years, the agency's operation was restructured . The definitive remote model opened doors for hiring talent throughout the country, diversifying our base of specialists. During the periods of social distancing and the consolidation of distributed work, the monthly meeting proved resilient: it never stopped happening, it only adapted its format to the digital environment.
The Importance of Face-to-Face Interaction in Problem Solving
Although e-Plus's operations remain heavily reliant on remote work, our management team identified that the complete absence of physical contact created gaps in spontaneous communication. Many innovative solutions for online retail are born from spontaneous conversations, and complex problems are often solved much faster when people share the same space.
To balance the flexibility of remote work with the efficiency of in-person collaboration, the current model was established. Once a month, the event brings together the São Paulo team, fostering real-time integration with the rest of the country. This dynamic ensures that the team's identity remains strong and that geographical distance does not translate into professional distance.
Departmental Integration and Ecosystem Alignment
The format gained a new layer of productivity with the inclusion of departmental panels. Today, the meeting is not just a space for socializing, but a platform for internal knowledge sharing.
When the paid traffic team presents the results of a new digital marketing strategy, the developers gain context about the impact of their code. When the technology team showcases the implementation of artificial intelligence solutions in online stores, the SEO team understands new optimization possibilities. Knowledge ceases to be isolated and becomes shared by the entire agency.
Market update with major partners on Plus Talk
The agency's continuous evolution also involves strengthening ties with the market's leading technology providers. We've transformed our monthly meeting into an opportunity to welcome business and technology partners, ensuring that the entire team is aligned with the most advanced tools available for online retail.
At the meeting held in May 2026, for example, we had the presence of Eitri , a leader in the App Commerce segment . Since e-Plus works directly in the implementation of applications for online stores in partnership with Eitri, this joint immersion served to update our engineering and business teams on the platform's latest developments . This initiative opens the door for other solutions from the digital ecosystem to be included in our agenda in the coming months.
This level of alignment is directly reflected at the end of the line: customer service . Delivering complex projects involving the implementation, migration, and evolution of robust platforms (such as VTEX , Shopify Plus , and Nuvemshop ) requires an operation where the gears run smoothly . The synergy cultivated monthly ensures that the agency functions as a single organism when facing the challenges of online retail.
Follow our team and maximize your results.
Our internal culture dictates the excellence of our external deliverables. We frequently share behind-the-scenes glimpses of our monthly meetings and the daily lives of our team on our social media, showcasing the faces and minds behind successful projects. If your business needs to implement or evolve its online store or improve sales performance with the support of a highly integrated team, learn more about our services at https://agenciaeplus.com.br/.
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FAQ – Frequently Asked Questions about Plus Talk
Who actively participates in the event?
The entire agency operation is involved. The meeting includes the board of directors, leaders, and all collaborators from the development, design, and digital marketing teams, bringing together both in-person and remote teams. In addition, we welcome strategic technology partners whenever possible.
How does the presence of technology partners impact the agency's clients?
The participation of experts like Eitri in the event brings direct technical knowledge from the source. This allows the e-Plus team to offer faster, more efficient solutions that are perfectly aligned with the latest developments on each platform.
Has working from home harmed the agency's original culture?
On the contrary. The flexibility of working from home allowed the team to expand nationally, while the monthly hybrid meeting was the perfect tool to maintain team cohesion, preserve the spirit of collaboration, and ensure the rapid resolution of challenges.
Where can I see behind-the-scenes footage of these monthly meetings?
The team-building moments, presentations, and camaraderie during events are documented and regularly shared on e-Plus' official social media profiles.
