Conversation Tracker VTEX is a feature of the VTEX platform that serves to track and centralize the communication between you merchant and the customer throughout the flow of an order. This feature therefore encompasses the email messages that you send to the customer during that period.
That way, you can view these messages in one place. This allows understanding and dealing with each customer's communication in a much easier way. Conversation Tracker VTEX organizes conversations so you can quickly know the status of each order flow and provide an appropriate response in each case.
HOW DOES CONVERSATION TRACKER VTEX WORK?
As said, the Conversation Tracker VTEX centralizes all the communication of each one of the customers of your virtual store. During the flow of an order, each customer is communicated about the “payment approved”, “delivery preparation”, “billing”, “shipping” and “delivery” steps, and the feature records all of this in the order timeline .
You can configure Conversation Tracker in two ways. The complex form creates a non-readable alternative email, which prevents it from being identified by external systems. The simple form creates a less complex alternative email. By default, all stores come with complex configuration.
Ideally, keep your store with the complex setup, as this protects your customers' confidential data. In some cases, however, it is necessary to change the key to simple configuration in order to be able to integrate the VTEX platform with ERP systems.
SAFETY ADVANTAGES
Conversation Tracker VTEX provides several security advantages. For example, it encrypts emails, which prevents third-party systems from accessing your customers' email addresses.
In addition, each email that Conversation Tracker creates is only valid for two months. That way, if information is stolen, the email will only be valid for that period. Therefore, it is worth remembering, you should not use these emails to trigger Email Marketing.
In any case, as you can see, VTEX is a complete e-commerce platform , with Conversation Tracker being just one of its great features. Therefore, if you're not already using VTEX, it's worth giving it a try.
Migrating to VTEX can really be worthwhile. And if you are interested in a possible migration to this platform, click the button below and start a conversation with the VTEX partner agency, Agência e-Plus, via messaging app:
