Have you ever thought about creating an Instagram business account for your e-commerce? In fact, this social network already has more than 200 million such accounts in its base. Why do so many companies use this feature?
One of the advantages is that the business account makes it possible to monitor the performance of your business through real-time data. So you can find out what your audience likes by watching how they behave.
With this type of account you can also share your business information and invite Instagram users to contact your e-commerce and buy your products.
Furthermore, you can sell directly from your business profile through Instagram Shopping . You can also create sponsored ads, use Stories to influence your customers, and much more! Keep reading!
HOW TO CREATE AN INSTAGRAM BUSINESS ACCOUNT
To create your business account on Instagram, proceed as follows:
- First, download the Instagram app and create a personal account. Use, for this, a phone or email, or register using your Facebook account;
- After that, access the “Settings” menu, press “Account” and click on “Switch to professional account”. Then, tap on “Continue”;
- Now choose which option best describes your business. If you are an influencer, select “Content Creator”. But if you are a retailer, choose “Commercial”. Then click on “Next” twice;
- Then, select a category for your e-commerce profile from the list. For example, if you sell clothing to the final public, then check the “Shopping and retailing” option. Also check the box “show category on profile” if you wish. Proceed by clicking “Finish”, “OK”, “Company” and “Next”;
- Then enter contact information such as email, phone and business address. If you wanted to skip this step, just tap on “Don't use my contact information”.
Ready. Now, just add friends and create your first posts. Finally, it is worth remembering that it is possible to connect your business account to your e-commerce fanpage on Facebook. This is optional, but if done will make it easier to manage the features of the Facebook family of apps.
As soon as you can, click on “ Instagram Ads ” and learn how to showcase your products and promotions to a highly engaged audience!
