Hello, hello, readers of the e-Plus Agency blog! In this, which is the third post of the monthly series on “How to advertise on the internet”, I come to show you the possibilities of Instagram ads, one of the largest social networks today.
Moreover, with a monthly traffic of 217,9 million, Instagram is the 9th most accessed website in Brazil, according to Semrush's 2022 Top 100 ranking . And according to SimilarWeb data , it is the 5th most accessed website in the world. Each of its visitors accesses approximately 11 pages per visit. And each visit lasts an average of 7 minutes and 48 seconds. The bounce rate is only 34,74%.
Besides being one of the 10 most accessed websites in Brazil and the world, Instagram is great for business. To give you an idea, according to internal data and studies from Instagram Trends and Global Media Consumer :
- 84% of people who use Instagram tend to buy from small businesses;
- 90% of people on this social network follow at least one company;
- 44% of people use the social network to shop weekly;
- 1 in two people use Instagram to search for new brands.
As you can see, companies like yours that are at the small or medium level are likely to improve conversion by advertising on the internet with this feature. Also, Insta seems like the perfect place to grow your community and connect with consumers.
So, if you haven't advertised in this medium yet, I suggest you start now. To help you, I will introduce you to Instagram ad formats. Keep reading!
INSTRAGAM AD FORMATS
On Instagram you can advertise in many ways. The choice of format, by the way, will depend on what you want to achieve at the moment. If you want more immersion, for example, use stories. But if you want more simplicity, use photo ads. Find out more below:
Photos:
Use one of the most common formats to advertise on the internet with Instagram, photo ads, to expose your products in a simple way. Win multiple customers with a beautiful eye-catching screen. Photo ads are ideal when you need to create an advertisement in a few minutes and also to increase awareness of your products.
To create effective photo ads on Insta, start by showing people using your product. Avoid conflicting images. Instead, have consumers look at just one element. Use high resolution images. Also, use as little text as possible. That is, write only the essentials.
Videographer:
Create video ads up to 120 seconds. Therefore, bet on the power of sound, movement and image to attract more people into your e-commerce. This type of Instagram advertising can be in-stream, which appears in the videos that people are watching. In addition, it can also be published in feed and stories.
You can turn images and text into video ads in a snap. You can engage consumers with a fast-loading, full-screen video experience on their smartphones. Surely, with this feature your brand will be much more remembered.
Carousel:
The Instagram carousel allows you to expose multiple sequential ads in card format in a single post. This way, you can present multiple products at once. Additionally, when advertising on the internet with this feature you can highlight various features of a single product or explain a process. Be that as it may, this type of advertising gets consumers actively involved.
In addition to inserting photos, you can include videos in your Insta carousel ads. In this way, using more than one photo or video, you can create a deeper story, attracting the attention and engagement of consumers.
Collection:
Insta collection ads are ideal for product discovery activity. Each collection ad can have a main video or image plus three smaller images in a grid format. By clicking on the ad, consumers are taken to a fast-loading visual experience. You can also take them to your online store or app to make a purchase.
This simple, immersive and responsive mobile experience enables consumers to move from discovering a product to making a purchase decision more smoothly. It's a great way to visually inspire your audience.
To explore:
Reach consumers who like to discover what's new by showing your feed ads to audiences who want to see content beyond the accounts they already follow. Insta exploit ads appear as the consumer browses the content found in the Explore section. They appear among the similar posts a consumer sees after clicking on an Explore post.
Insta Explore ads are therefore a great way to reach new followers. Users of the Explore section are constantly looking for new products and solutions and in one of these attempts they may end up finding your e-commerce and your products.
stories:
Stories are an excellent way to advertise online, allowing you to capture people's attention in a full-screen, immersive, and distraction-free environment. This way, you can drive more people to your store's sales pages. According to Instagram Business data , 33% of the most viewed stories are from businesses, and 1 in 5 organic stories receive a direct message.
In stories, your business can share photos and videos of products, promotions and offers in vertical or full screen format. At the same time, you can use the ability to target advertising to generate better results for your e-commerce.
HOW TO BUY ADS ON INSTAGRAM
After choosing the format, you'll then have to buy the ads. There are three ways to do this. The first is through the social network's app. The second is via Ads Manager . And the third, finally, is with Instagram's partners. The choice is yours!
Promote your products and your online store through Instagram. Reach more audience, win more consumers. Turn consumers into customers of your online store. And more than that, turn them into customers!
As soon as you can, click on “ Stories Ads ”. This way, you'll learn how to create immersive ads and achieve better results.
