When it comes to e-commerce, shopping in France is growing. In Europe, the country currently ranks third in the number of consumers of products from virtual stores, behind only Germany and the United Kingdom. Check out some numbers from this market below and find out if it’s worth creating an online store in the country!
SHOPPING IN FRANCE IN 2022
According to data from the French National Association (FEVAD) cited by the website Ecommerce Europe , French e-commerce generated €146,9 billion (US$156 billion) in revenue in 2022. This figure represents a 13,8% increase in sales compared to 2021. E-commerce services experienced the greatest growth. Travel and tourism websites, for example, grew by 55%.
Still according to FEVAD, consumers made 2,3 billion transactions on retail websites. This means there was an increase of 6,5% compared to the previous year. The average order value rose 6,9% and thus reached the amount of 65 euros.
In total, 10.000 virtual stores were launched in 2022 in France. In this way, the number of active retail sites increased by 5%. And with purchases in France on the rise through digital channels, e-commerce took a 12,5% share of all retail sales in the country.
In France, shopping is also booming on social media. According to Statista , in a 2022 survey, 25% of consumers said they had shopped on social media at least once. Facebook is the most used platform for this purpose.
SHOPPING IN FRANCE IN 2023: DATA FROM STATISTA
France has just over 67 million inhabitants, and of these, 51 million made purchases through e-commerce in 2023, according to data from Statista . Thus, more than 75% of French citizens are users of online stores. This places the country third in Europe in terms of the number of e-shoppers , behind only Germany and the United Kingdom.
Best segment to create virtual stores
In France, the fashion segment is the most profitable. According to Statista, it is estimated that this sector's revenue will reach US$30 billion in 2023. Local consumers are mainly looking for more affordable and sustainable products, which opens up opportunities for sellers of second-hand items.
HOW TO CREATE AN ONLINE STORE?
Now that you know how shopping is going in France, how about creating an online store and activating your business in the online world? To do this, turn to the specialized support of Agência e-Plus. Agência e-Plus is certified in the main e-commerce platforms currently available, such as VTEX , Shopify Plus and Nuvemshop, and therefore is qualified to create, implement, migrate, evolve, manage, promote, provide consulting and support with these technologies.
With over 10 years of experience, e-Plus Agency has already completed projects for brands such as Le Coq Sportif, Pierre Cardin, Xerox, Pirelli, and Speedo, among others, in various countries. Recognized worldwide by the VTEX Quadrant , this is the preferred agency for manufacturers, retailers, and wholesalers seeking to digitally transform their businesses.
Hiring the e-Plus Agency for your e-commerce project is very easy. You just need to click the button next and immediately start a conversation with our team via the messenger app at any time:
