Want to know how to promote e-commerce? Link Bait is a technique that will help you to catch links from other sites, which will lead internet users to your virtual store and e-commerce blog
In this article you will discover how to promote e-commerce through Link Bait. If you don't know, Link Bait is one of the Link Building techniques , which aims to get third-party websites to point links to your corporate website, online store and/or e-commerce blog.
Literally translated into Portuguese, Link Bait means “Bait for Link”. In this context, this technique mainly comprises the publication of valuable high-impact content with a view to hooking/capturing some links.
In addition to serving as gateways to your media, links are important for SEO. Since its first updates, Google's algorithm has ranked web pages that receive reputable links from external pages higher.
How to promote e-commerce: Link Bait tips
As seen, Link Bait is content of high interest to the target audience in question. Certainly, this interest is what generates the desire to share and/or create articles with links on blog pages, websites, portals, etc., that point to such content.
For example, high-impact content is news:
• Sensationalists;
• Controversies (remember the one about the Roman Originals dress ?);
• About market news;
• About innovative products;
• About celebrities;
• About updates;
• About the market itself or a specific niche.
However, be careful when spreading sensational and controversial news, as they can generate links, but also have the potential to destroy your brand. Take calculated risks!
To generate more impact and thus more external links, it pays to use publication formats such as:
• Lists;
• Researches;
• Infographics;
• Guides;
• Tests:
• Questionnaires.
Once, finally, your Link Bait page starts receiving links from other sites, you can distribute its “power” to others of your own pages. How do you do this? The answer is: creating links from the Link Bait page to your corporate website, your virtual store, your e-commerce blog. This process is called Internal Link Building.
