A digital lead magnet is a high-quality product that is given away for free to individuals within a specific target audience in exchange for an email address, which is then added to an email marketing list or sales funnel.
If you are not yet familiar with the benefits of this tool, I recommend reading the article " What is a Digital Bait and what is its use for your e-commerce? ", in which I present some advantages, including the possibility of turning strangers into lifelong customers.
To create a digital lead magnet , there are some fundamental points you need to pay close attention to, namely:
1- Customer focus
The most important factor for an online store is the customer , who determines the product's characteristics. Therefore, for a product to be good, it must improve performance or eliminate one or more of the customer's pain points.
2- Choose the format
Your product can be in the form of an e-book , video, infographic, or any other format. Read the post "10 Types of Digital Lead Magnets for Your E-commerce" and choose the one that best suits your campaign and your online store.
3- Planning
Outline your product topics from content to final design. Sketch and develop cost-effective prototypes. Start content production only after choosing the best alternative.
4- Content production
Whether your digital bait is an e-book, an online lecture, or an app, for example, follow the plan topic by topic to produce a high-quality product. Outsource production if you deem it necessary.
5- Total quality
Just because it will be distributed for free doesn't mean your product should be made anyway. The quality must be professional, that is, it must have a final appearance of a product that could be marketed.
6- Disclosure
The best way to distribute your digital lead magnet to your target audience is through squeeze pages . On this type of page, the visitor needs to enter an email address to be able to download the free product.
As you already know, the email of the visitor who downloaded the free product on your squeeze page automatically goes to an Email Marketing program, with which you will send promotions and updates to the subscriber for a long time.
This long-term relationship is what will retain your visitor and turn him first into a customer and later into a regular customer.
