E-commerce LinkedIn: A Company Page on this social media can help you improve your e-commerce results.
Have you ever thought about creating a page for your online store on LinkedIn?
Certainly, a Company Page (as it is called) can help you to give more visibility to your e-commerce business.
Well, but is it really worth it?
Let's see some advantages next.
LinkedIn e-commerce: advantages
LikedIn is a social business network founded in 2002.
It is currently one of the biggest in the business.
So, putting your e-commerce there can provide you with some advantages.
This will undoubtedly allow you to:
• occupy spaces:
The research " E-commerce Trends 2017 " showed that consumers have 34% of the presence on LinkedIn, while e-commerce businesses only have 19,3%.
In other words, there is a lot of space to be occupied and the e-commerces that get ahead will get more market.
• Arouse interest:
Once on LinkedIn, you will be able to post various content on your Company Page.
In this way, it will be able to arouse the interest of suppliers, consumers, investors, employees and other people capable of improving its position in the market.
• Advertise your products:
You will be able to create sponsored links for e-commerce and advertise your products to a highly qualified audience, made up of people with a high level of education.
• Advertise job vacancies:
In addition to advertising products and services, it is possible to advertise job vacancies on LinkedIn.
In fact, if you want to know where to find skilled labor for an online store , this social network might be the best option for that.
• Access groups of people:
LinkedIn has groups of people, which are affinity-targeted.
In this way, you will be able to find a homogeneous target audience to advertise your products and services more easily and obtain better results.
• measure results:
This social network has a dashboard where you can view and follow the evolution of the metrics of your ads and posts over time.
That way, you can get more information that will help you make better decisions.
• make partnerships:
With a Company Page on LinkedIn, many opportunities to meet new national and even international partners can open up.
This will certainly be very useful for the growth of your e-commerce.
E-commerce LinkedIn: how to join this social media
E-commerce LinkedIn: win highly qualified consumers for your online store.
If you knew how easy it is to create a Company Page on this social network, maybe you would have created it a long time ago.
To do this, just follow the steps:
1 - Register : Go to the “ Business LinkedIn ” page and register;
2 – Start creating : click the “Create your page” button;
3 – Select the type : choose “small business”, “medium to large business”, “showcase page” or “educational institution”;
4 – Create the identity : on the next page, enter the page name, company details, confirm that you represent the company, and press the “create page” button.
It's done! Now all you have to do is invest in e-commerce marketing techniques via LinkedIn. I suggest you start with LinkedIn Ads.
