Find out how to create a link to WhatsApp in your virtual store and thus open a channel to answer consumer questions. Assist, educate, deflect objections, show your e-commerce visitors the shopping path, and make more sales.
In Brazil, for every 100 visitors to an online store, only 1 purchase. That is, our average conversion rate is around 1%. What, however, happens to the other 99 people? Why don't they go ahead?
Certainly, many of these people who do not buy are because they do not find anyone in the store to ask them questions. Sometimes they want to get some idea about size, shape, material, delivery or negotiate the price of a product, for example, and there is no way to do that quickly. So they give up.
But if you insert a direct link to WhatsApp, a salesperson or consultant can help these consumers in a more practical, timely and immediate way. That way, you can increase your sales rate to 2%, 3% or more.
Imagine having a conversion rate of 5%. That means that for every 100 visitors, 5 would make a purchase. That's a completely different scenario, isn't it? Furthermore, with this practice, your company can learn more from its customers, create a database of objections , and better prepare for them.
But how, anyway, to create the link? That's what you'll learn next. Check out!
Access and read the article " E-commerce Customer Service Representative " to find out if hiring this professional is worthwhile for your online store.
HOW TO CREATE WHATSAPP LINK
There are several ways to create a WhatsApp link. One of them is as Camila Porto teaches us on her blog. She demonstrates that you just need to replace the "zeros" with the "cell phone number that will be used for customer service" in this link < http://api.whatsapp.com/send?1=pt_BR&phone=5500000000000> ;.
For example, if we use the phone number for the e-commerce agency e-Plus, which is <11991239195>, the link would look like this: < http://api.whatsapp.com/send?1=pt_BR&phone=5511991239195 >.
See how easy it is?
Another way to create a link is through the Convertte page . On this site, enter your WhatsApp number, include a standard message, and click generate link. That's it! You can also do the same via WhatsApp Business.
Once this is done, copy the link with your number and insert it into a keyword or button like “Contact us” or “Call on WhatsApp” within your virtual store. There are apps that include the Whats button as if it were a chat. So, when consumers have a question about a product or service, they can click on that keyword or button. But what happens next?
Well, in the sequence, the link behind the button or key term will open a dialogue session between the consumer and their e-commerce agent within WhatsApp. If the consumer is on the smartphone, then the app will open immediately. But if he is on a PC, he will soon be asked for permission to open WhatsApp Web.
Look at this! Now, those 99 customers who didn't buy can receive assistance. If your e-commerce customer service representative or salesperson is good, they'll be able to convert many more consumers into customers for your store. That is, much more than just 1%. So, I think it's worth trying this out.
Access and read the post " Achieving Excellence in Sales " as well. Discover an essential book for anyone who wants to learn how to negotiate and make big sales.
