Alongside Facebook Ads and Google Ads, Instagram Ads is now one of the main ad platforms on the web, making it ideal for promoting e-commerce products and brands. However, many retailers don't know how to advertise on Instagram. Therefore, I come through this post to provide some tips in this regard.
Namely, there are two ways to advertise on Instagram. One is via Facebook Ads Manager and the other via Instagram itself. I will inform you how to proceed in both cases. But before I do that, I'm going to expose some data about this photo social network and show you why it's a good idea to use it to advertise your online store. Keep reading!
WHAT IS INSTAGRAM?
Instagram is a social network for sharing videos and mainly photographs on the internet. It was developed and launched in 2010 by the American software engineer, Kevin Systrom, in partnership with the Brazilian, and engineer, Mike Krieger.
Two years later, the multinational Facebook bought Instagram for US$1 billion, and that's basically why ads targeting this photo-sharing social network can also be created from Facebook's Ads Manager.
Today, Instagram is one of the world's leading social networks. According to data from SimilarWeb , in July 2022 this social network ranked fourth on the list of most visited websites in the world, with a total of 6,3 billion monthly visits. Each of these visits lasts an average of 7 minutes and 49 seconds. The bounce rate, finally, is only 34%.
INSTAGRAM'S KEY FEATURES
The most interesting features of Instagram are undoubtedly the following:
- Sharing photos with your profile followers;
- Instagram Shopping to display and market your products via Instagram;
- Stories for publishing immersive photos and videos;
- Reels for publishing short videos of up to 60 seconds vertically;
- IGTV for publishing longer videos;
- Live video streaming;
- Photo filters, which help you to beautify your images;
- Locating people to follow;
- Localization of images through hashtags;
- Bio for you to describe your business profile in an easy and practical way;
- Integration with other social networks.
Furthermore, this social network features Instagram Analytics , which allows you to track several important metrics for your e-commerce business. This way, you can better understand your audience's behavior and offer improved communication and shopping experiences.
WHY ADVERTISE ON INSTAGRAM?
There are many advantages of advertising on Instagram. But basically, you should advertise on this social network because through it you can:
Generate more interactions with shopping tags:
- 44% of Instagram's roughly 1,4 billion users use this social network on a weekly basis to interact with Instagram Shopping's shopping tags and store features, as per Earthweb blog data.
Generate more purchasing decisions:
- 72% of users say they make purchase decisions based on something they've seen on Instagram, according to Retail Touch Points blog data. Therefore, advertising on this social network can positively impact your online sales.
Increase brand recognition:
- 50% of people use Instagram to discover new brands, products or services, according to the Instagram Business. In addition, 67% report that the network helps to promote meaningful interactions with brands. One more reason for you to start advertising.
Influence consumer shopping habits:
- 51% is how much Instagram influences consumers in their shopping habits compared to Snapchat (1%), Twitter (3%), Pinterest (22%) and Facebook (23%), according to data from the aforementioned Retail blog. Touch Points.
Grow your audience:
- 90% of Instagram users follow at least one business, according to Instagram Business data. Therefore, knowing how to advertise on Instagram can help you to have a loyal and growing audience of followers.
Furthermore, it's worth mentioning that Instagram provides more opportunities for smaller businesses. To give you an idea, 84% of people who use Instagram tend to buy from small businesses, according to information from the Comércio em Ação blog.
HOW TO ADVERTISE ON INSTAGRAM ON FACEBOOK
To advertise on Instagram via Facebook, follow the steps:
1 – Access the Facebook Ads Manager ;
2 – Next, click on the “Create” button;
3 – On the following pages, select the type of campaign and its objectives;
4 – Choose the audience and, in placements, check edit and select “Instagram”;
5 – Scroll down, adjust the budget and schedule and click on “Continue”;
6 – Soon after, in the next window, give a name to the ad;
7 – In the “Create ad” tab, identify yourself, choose the structure and upload the image;
8 – In the same tab, insert the links and make adjustments such as the “instant experience”;
9 – Click on “Confirm” and that’s it.
Now, let's see how to create an ad on Insta itself.
HOW TO ADVERTISE ON INSTAGRAM WITH A BUSINESS ACCOUNT
To advertise directly in the app, do the following:
1 – Create a business account on Instagram ;
2 – Select the post you want to advertise;
3 – Then press the “Promote” button (only available in the business account);
4 – Soon after, select “profile”, “site” or “facade”, according to the instructions of the app;
5 – Choose an “automatic” audience or create your own audience;
6 – Set your budget;
7 – Read the summary and if you agree, press “Create promotion”.
As you can see, it's not that difficult to create an ad via the app.
In addition, the prices are very reasonable.
HOW TO OUTSOURCE THE CREATION OF CAMPAIGNS ON INSTAGRAM
If digital marketing isn't your forte, or you only want to handle the core activities of your business, then it's worth outsourcing the promotion of your e-commerce. For this, you can hire a digital marketing agency like Agência e-Plus , for example.
The e-Plus Agency team includes Meta Certified Media Buying Professionals , which attests to their competence in creating and managing advertising campaigns on Facebook and Instagram. This ensures you receive the best possible return on your investment.
By opting for the professional management of your Facebook and Instagram ad campaigns, you will be able to obtain better performance in generating visits to the sales pages of your online store, which will help you to make more conversions.
Finally, to get in touch with the e-Plus Agency's Digital Marketing team and hire their paid traffic /Instagram service, simply click the button below and start a conversation via the messaging app:
