How to advertise products on Facebook? Do a good segmentation to reach the most qualified audiences for your e-commerce.
How to advertise products on Facebook and other social media? In fact, in the context of Digital Marketing, this is one of the most frequently asked questions by entrepreneurs and online store managers like you. The answer, however, is simple: through Ads platforms.
How to advertise products on Facebook, Twitter, Instagram, Pinterest and LinkedIn?
If you want to know how to advertise products on Facebook, Twitter, Instagram, Pinterest and LinkedIn, then the first step is to find the Ads platforms for each of these social media on the web.
“Ads” comes from “Ad”, which is the abbreviation of the English word “Advertising”, which means “propaganda” in Portuguese, but can also mean advertising or advertisement. Therefore, “Ads” are nothing more than platforms for the creation and management of ads.
The following platforms are:
• Facebook Ads
• Twitter Ads
• LinkedIn Ads
• Pinterest Ads
• Instagram Ads
• YouTube Ads
To advertise, go to Google and find the platform you want. Register on it and then look for buttons like “Create ad” and/or “Create campaign”, for example. Fill in the requested data. Read the platform tutorials if you have questions.
Target your ad properly. Enter the most promising keywords for your e-commerce in the indicated fields. Choose the age and location groups of people who are most likely to shop in your e-commerce. Be sure to include links to your online store's sales pages.
• Also access and read the article “ Promoting e-commerce ” and discover how to transform your online store into a source of information and research.
Once your ad is created, configure it for immediate or scheduled publication, as you prefer. At the specified time, these ads will be served to users of the platform and, as a result, your e-commerce site will be able to receive more visits.
How to create high quality ads?
In order to create high-quality ads, that is, the type that generates more views, subscriptions, clicks and sales at less cost, it is important to invest in training. That way, you'll discover opportunities more easily and learn the optimal techniques for exploiting those opportunities.
You can take online or in-person Social Media Ads training courses at schools like ComSchool . This will teach you how to advertise products on Facebook much faster and more efficiently.
How to advertise products on Facebook? Before you start, qualify yourself by taking a good Social Media Ads course.
How to outsource ad creation service and Ads campaigns?
If you don't intend to get your hands dirty, then forget about investing in courses. Instead, opt for hiring a Digital Marketing agency whose team can create the ads and campaigns for you.
In this way, you will be able to take advantage of the theoretical and practical knowledge of the agency's team, which will provide more quality to your advertising. In addition, you will be able to use the time you would spend creating ads to carry out the key activities of your online store.
Beyond Social Media Ads
Important tip, don't make ads only on social media. Go beyond! Advertise, for example, on search engines such as Google, Bing and Yahoo, among others, and on their partner sites.
In the context of e-commerce, these types of ads are called sponsored links for e-commerce . Once created, they are instantly displayed on the web, thus generating immediate visits to your online store.
To create sponsored links for e-commerce, look for platforms such as:
• Google Ads
• Bing Ads
• Yahoo Ads
• UOL Ads
Run ads daily on both search engines and social media. That way, you will be able to keep your brands, products and services in the minds and hearts of consumers, who will always remember this when they need to buy something.
Importance of always advertising
In addition to generating memorization and loyalty of your e-commerce business to consumers, the ad – whether published on social media, search engines or price comparators, for example – also generates visits.
• Also access and read the post “ Sales in e-commerce ” and learn how to set your sales goals properly.
It is known that, in Brazil, on average for every 100 unique visitors to a virtual store, only 1 make a purchase. That's why it's important to advertise every day. In this way, you will be able to maintain a constant flow of visitors to your e-commerce site.
Finally, remember to combine the use of sponsored links for e-commerce and Social Media Ads with other Digital Marketing resources such as Inbound Marketing, videos for e-commerce and SEO content for blogs.
