The WebShoppers 2014 report , produced by E-bit, an organization that evaluates consumer satisfaction in e-commerce , shows that in 2014 there was a 24% growth in sales compared to the previous year, which generated revenue of R$ 35,8 billion for online store owners.
The study included the participation of 21 online stores and e-consumers, ensuring a sufficiently comprehensive sample to paint a reliable picture of the market.
WebShoppers presents other data such as:
• Number of orders: 103,4 million (17% higher than in 2013)
• Entrants: 10,2 million more people than in 2013
• Average ticket shopping: R$ 347,00
• Share of classes A and B in purchases: 62%
• Share of classes C and D in purchases: 27%
• Best sellers: fashion (17%), Cosmetics (15%), household appliances (12%)
The survey also cites that women (57%) are the champions of online shopping compared to men (43%). The biggest buyers are aged between 35 and 49 years old in both sexes, being 39% in the case of women and 38% in the case of men.
Projections for 2015
In addition to 2014 information, WebShoppers calculates trends for 2015, which you can use to plan for the future of your business. e-commerce. Check out:
• Revenue: BRL 43 billion (20% higher than in 2014)
• Number of orders: BRL 122,90 million (19% higher than in 2014)
• Average purchase ticket: BRL 350,00 (1% higher than in 2014)
In the post "Brazilians are more confident in online shopping, reports SPC ," I published other trend statistics for 2015 from a study conducted by the Credit Protection Service. It's worth checking out and comparing.
My conclusion is that this scenario proposed by the research is excellent for those who intend to launch an online store , for those who already have one and want to optimize it, and for digital marketing agencies and e-commerce agencies that provide tailor-made services, customized for each type of digital business.
