The fashion industry, which includes clothing and accessories such as bags, jewelry, hats and even watches, is one of the most promising in Brazil. Worldwide, this segment of Brazilian commerce ranks 9th among the largest markets in the sector. Therefore, if you are a merchant, it may be worth starting an e-commerce business in this area.
However, before embarking on this project, to help you better understand the fashion market in the country, we have selected some data from the Opinion Box's " Fashion Consumption in Brazil" survey.
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In November 2023, Opinion Box collected responses from 2.172 Brazilian consumers who had made at least one purchase in the previous three months. This study revealed, for example, that 52% of people associate buying clothes and accessories with moments of happiness. Well, if buying is a joy for consumers, imagine the joy of selling for us merchants, right? Let's look at more data from this research below! Stay tuned!
FASHION TRADE IN BRAZIL ACCORDING TO OPINION BOX SURVEY
According to Opinion Box, among respondents to the survey on fashion consumption in Brazil:
- 51% have, up until now, purchased items from the Fashion category at least once a month;
- 66% usually shop online;
- 53% like to shop in physical department stores;
- 59% said that more competitive prices are an attraction for buy online;
- 70% have already purchased internationally;
- 53% continue to buy abroad;
- 17% said they no longer shop abroad;
- 21% have not yet purchased products in other countries, however, they would like to buy.
In addition, Opinion Box's research revealed other behaviors of Brazilian consumers that fashion retailers like you need to keep an eye on. Keep reading and find out what these behaviors are!
SERVICE IN THE FASHION TRADE
According to research by Opinion Box, among the more than 2.000 consumers who responded to the interview:
- 69% have declined to purchase a particular brand of clothing, shoes or accessories due to poor customer service;
- 55% have already stopped buying fashion items from brands that involve work similar to slave labor.
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As you can see, most consumers are aware of what is happening in the fashion industry. Therefore, they will not buy just anything, from just any company, or with just any service. That is why it is necessary to get on the right track to prosper in the fashion industry. And since we mentioned the word “prosper”, we will show you below some companies that are successful selling fashion items online. Take a look!
EXAMPLES OF ONLINE FASHION STORES
There are many stores that are successful in the online fashion trade. Among them we can mention, for example:
- Gregory;
- Camila Klein;
- Miess;
- Ana Mello;
- Burn;
- Roman Villa.
Note that all the online stores we just mentioned were developed by Agência e-Plus using platforms like VTEX and Shopify , and the headless CMS deco.cx. These are stores that have been online for a long time and are very successful. In short, you too can have your own store. Find out how below!
HOW TO IMPLEMENT YOUR STORE?
To implement your online store and thus fully enter the fashion market, rely on the support of Agência e-Plus. Agência e-Plus is certified in the largest e-commerce platforms on the market, including VTEX . Therefore, it is qualified to design, migrate, integrate, create, implement, test, configure, evolve, scale, promote, perform, and manage projects with these technologies. In addition, it provides training, consulting, and advisory services for you, the merchant, and your employees.
Learn more about the e-Plus Agency!
The e-Plus Agency has over 10 years of history and, in that time, has already carried out over 400 major e-commerce and Digital Marketing projects for companies in Portugal, Spain, Ecuador, Argentina, Colombia, Costa Rica and Brazil, among other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation via messenger app with our team right now:
