In e-commerce, product categories are concepts that encompass a set of items. In other words, a category is a generic idea of products that are similar or related to each other.
For example, let's say you own an online liquor store. You can create within it a category called “Beers”, in which you can include items such as “Skol”, “Brahma” and “Kaiser”; and another called “Soft drinks” where you can sell “Fanta”, “Sprite”, “Coca-Cola”, etc.
The categories, as you can see, serve to organize your virtual store in a conceptual way. But more than that, they make it easier for consumers to find the products they want.
In addition, product categories exert great power in rankings for organic searches made on search engines such as Google and Bing, among others. This means, then, that when choosing them, you need to make sure you use the most searched keywords on the web.
TIPS FOR NAMED PRODUCT CATEGORIES IN YOUR VIRTUAL STORE
As said, when choosing product categories it is important to do what you can to help consumers locate themselves within your online store. And at the same time, it's good to generate better rankings on Google, which in turn increases visits and also online sales.
For that, you must:
List
Start by visiting the main competing e-commerce websites. Note all the categories of each store. Observe how they use keywords and check their impact on Google. Use resources like Ubersuggest for this.
Add
Include synonyms and variations of the keywords you found on competitor websites. For example, if you sell cars, add "automobiles" and "vehicles" to your list. A possible variation could be "electric cars." If necessary, use dictionaries like Priberam at this stage.
Filter
Upload all the keywords you found, including synonyms and additions, to the Keyword Planner tool . Check which keywords are most searched and could serve as category names.
Finally, enter the most suitable names in the categories of your online store. Also, do the same with the product names. Always prefer to put the most searched and least competitive keywords in the titles, subtitles and SEO tags of your sales pages. Here's the tip! =)
As soon as you can, click on “ Checkout in the online store ” and find out how to speed up this process!
