What would be the advantages of you as an online retailer starting to work with Pix in e-commerce? What do you get by offering this new form of payment to your online consumers? Is it worth surfing this wave?
First of all, it is worth noting that Pix is an instant payment method created by the Central Bank. It makes it possible to make payments and transfers in just 10 seconds via banking apps and digital wallets.
Pix is open 24 hours a day, every day of the year. Individuals do not pay fees to use it. Neither do individual microentrepreneurs. Fees will only be charged to larger companies, but the amounts will be lower than those of other payment methods.
To use Pix, you need to create a key, which is nothing more than a code that includes the user's name, CPF, account number and agency. This key is your Pix account address. With it you can make and receive payments.
In e-commerce, for example, just send your Pix key via QR Code to the customer so that he can transfer the value of a purchase immediately to his account. Then, just pack and ship the purchased product. Easy and fast, isn't it? But this is just an advantage. Check out more later!
ADVANTAGES OF PIX ON E-COMMERCE
The advantages of Pix in e-commerce are:
New payment option
Pix is another payment option alongside credit, debit and boleto. With more alternatives, the trend is for the audience of potential customers to increase. Larger audience, in turn, means more sales opportunities for your e-commerce.
faster trades
With Pix, business transactions are much faster. In just 10 seconds it is possible to complete a payment. In other words, it is much more interesting than DOC, TED or boleto, among other forms of payment, which can take up to three days or more to pay off.
Reduction of stock reserve
Anyone in e-commerce knows that after generating a payment slip, it's not always paid. However, while the payment slip is active, you, the merchant, need to reserve stock . With Pix, none of this happens, as it offers instant payment.
Decrease in delinquency
Boletos and invoices are not always paid in e-commerce, that is, there is a lot of default. But by joining Pix, you get rid of this problem as the feature works on the basis of instant payments. In other words, with Pix, payment is made in cash, at the time of purchase.
impulse purchases
Impulse buying is when a consumer unconsciously gives in to the temptation to buy a product they weren't planning on buying. With Pix, you can enable more consumers to make impulse purchases and pay immediately.
As you can see, there are many good benefits to Pix. But beyond that, remember that there are also obligations. By paying faster, consumers expect to receive products faster as well. That way, improve your delivery logistics and make it beautiful with Pix!
As soon as you can, click on " What is Pix? " and read a complementary post!
