BOPIS is the acronym for “Buy Online Pick Up In Store”, which in Portuguese means “buy online and pick up in store”. It is a method of delivering your e-commerce products, which has become increasingly popular, as it alleviates freight for customers.
To give you an idea of how popular it is, 10% of all sales will be delivered through physical pickup methods such as BOPIS, lockers, and pick-up points by 2025, according to infographic data from Invesp.
In addition to being popular, BOPIS works simply. When a customer is about to complete a purchase, your virtual store exposes them to the option to withdraw from the physical store. Then, the customer can choose the most appropriate store and time to pick up the product they bought online.
Next, your team packages the product and awaits pickup. However, if the store in question does not have the product in stock, you can relocate the item from the Distribution Center, the dark store , or your nearest physical store.
WHY IMPLEMENT BOPIS IN YOUR E-COMMERCE?
There are many reasons for you to implement Buy Online Pick Up In Store in your e-commerce. For starters, according to the aforementioned Invesp infographic, 50% of customers decided to buy online because of the BOPIS option, and 75% of those who used BOPIS are likely to make an additional purchase.
Furthermore, according to Invesp figures, 77% of consumers prefer to use BOPIS to see the products before taking them, which is a matter of practicality. And another 65% prefer to use the feature to avoid shipping costs, that is, to reduce or eliminate the cost of shipping.
According to Shopify data , 59% of consumers are interested in BOPIS (Buy Now, Pick Up In Store) delivery options. Another 30% chose this order fulfillment option for the first time since the pandemic was declared. And 64% say they are opting for in-store pickup more often than before the pandemic was declared.
Finally, it's worth mentioning, according to Digital Commerce 360 cited by Fil Small Business , that the three main reasons why shoppers prefer BOPIS are convenience (50%), avoiding going into a store (47%), and time management (46%).
These numbers demonstrate that BOPIS is a trend and that, above all, it can improve the shopping experience. Thus, it can be very worthwhile to implement this feature in your e-commerce.
HOW TO DEPLOY THE RESOURCE?
The first step to implement BOPIS is to have a virtual store and a network of physical stores. Remembering that you must reserve an area in your physical stores to store, pack and ship products purchased online.
In addition, software such as a headless e-commerce platform and a modern order management system will also be necessary. Just so you know, VTEX has technologies like these that make it possible to implement this feature.
The most difficult, however, is hiring staff. According to RIS News cited by the aforementioned Fit Small Business, around 73% of retailers cited “having the necessary staff” as one of the biggest challenges to BOPIS compliance. Meanwhile, inventory accuracy (43%), staff training (39%), customer awareness (27%) and technology limitation or lack (18%) were cited as smaller-scale challenges.
In any case, implementing BOPIS in your e-commerce can provide consumers with more convenience and shopping experience. This, in turn, can lead to more sales. So it's worth a try.
Last but not least, if you need help implementing BOPIS in your e-commerce, know that you can always turn to the e-Plus Agency for assistance . To contact our team, click the WhatsApp button in the right corner and start a conversation!
As soon as you can, click on “ Click and Collect ” and learn more about the “click and collect” product delivery strategy!
