Customer loyalty with E-goi: how to unify data and increase sales.

Omnichannel retail faces a persistent dilemma : fragmented data between physical stores and online platforms prevents a clear view of the customer . In this sense, customer loyalty programs built with the help of marketing platforms solve this problem by centralizing information in a Customer Data Platform (CDP) , transforming dispersed data into measurable growth strategies.

Quebramar , a Portuguese fashion brand with over 50 physical stores and an e-commerce platform, experienced this challenge. However, by implementing an integrated CDP and digital loyalty solution with E-goi , the company achieved extraordinary results: R$ 40,5 million (€6,5M) in sales in just two months , with 76% of revenue originating from loyal customers.

THE CHALLENGE OMNICHANNEL FROM THE BREAKWATER

Before partnering with E-goi , Quebramar faced three critical obstacles. First, the difficulty in unifying data between physical and digital channels limited campaign personalization . Second, the low rate of shopper identification in physical stores prevented effective segmentation . Third, the existing loyalty program did not keep pace with the evolving behavior of the modern consumer.

In this way, the company was unable to answer fundamental questions: who buys, what do they buy, how often, and in which stores . Without this 360º view of the customer, operational costs increased while retention potential progressively decreased.

THE SOLUTION: CDP + DIGITAL CARD + CASHBACK

E -goi proposed a humanized and consultative approach to transform Clube Quebramar . The solution was structured around three pillars: implementation of a Customer Data Platform to centralize data, launch of a Digital Card integrated with Apple Wallet and Google Wallet, and activation of a cashback program with personalized benefits.

The Quebramar Virtual Card , available in each customer's digital wallet, gathers essential data such as cashback balance, barcode, and expiration date . In physical stores, the code is scanned at the POS, automatically opening the customer's registration and eliminating friction in service. For online purchases, the balance is updated in real time, keeping the customer informed about their benefits.

Furthermore, E-goi integrated VTEX and SAP to synchronize purchase data in real time , enabling advanced segmentation based on actual behavior rather than assumptions. Therefore, every communication became relevant, every offer personalized, and every interaction strengthened the relationship with the brand.

Measurable results in two months.

The numbers speak for themselves. During November and December 2024, the Quebramar Club Card was responsible for more than 75% of sales, generating R$ 40,5 million (€6,5M) in revenue . The loyal customer base grew by 43,5% , while 76,2% of purchases were made by customers with an active card.

Another crucial indicator: 48,5% of cashback balances granted were used during the period, demonstrating genuine engagement. Loyal customers spent, on average, 26,1% more per purchase than anonymous customers, highlighting the direct impact of the strategy on revenue.

The ROI of email marketing reached 21x , considering only the e-commerce channel. However, when integrated with SMS, Web Push , and card notifications, the return increased significantly. Therefore, data unification was not just an operational optimization, but a catalyst for exponential growth.

THE IMPORTANCE OF HUMANIZED IMPLEMENTATION

Quebramar 's success was not only due to the technology, but also to the close, consultative support from E-goi. Implementation took less than two months, a challenging timeframe considering the complexity of the integration. Even so, the solution was operational before Black Friday, allowing the campaign to leverage the entire loyalty infrastructure.

This partnership model demonstrates that technology without humanization is incomplete . E-goi offered strategic consulting, multidisciplinary project management, and continuous monitoring. As a result, it was ensured that each decision addressed real business challenges, since the tool served the strategy, and not the other way around.

IN SUMMARY: WHAT YOU NEED TO KNOW ABOUT DIGITAL LOYALTY

• CDP centralizes data: an Customer Data Platform It unifies information from physical and online stores, offering a 360º view of the customer and therefore allowing for advanced segmentation;
• Digital business cards increase engagement: Virtual cards in Apple Wallet and Google Wallet eliminate friction and keep benefits visible in the customer's wallet;
• Cashback drives repeat business: Programs of cashback Integrated services increase average order value by 26,1% and significantly boost retention rate;
• VTEX + E-goi Integration: Real-time synchronization between e-commerce platforms and marketing automation enables personalized and measurable campaigns;
• Proven ROI: Well-executed implementations generate a 21x ROI in email marketing and 20%+ growth in total sales.

How to Implement Customer Loyalty in Your E-commerce

For Brazilian retailers, implementing digital loyalty programs follows a clear path . First, choose a robust e-commerce platform like VTEX or Shopify. Second, integrate a marketing automation solution like E-goi . Finally, structure a loyalty program with tangible benefits such as cashback or points.

In this context, e-Plus offers expertise in implementing this complete integration . As a 100% e-commerce agency operating in Brazil, Portugal, Spain, and Latin America, e-Plus can design, implement, and optimize your digital loyalty strategy, guaranteeing measurable results.

Check out other articles on the e-Plus blog about marketing automation and omnichannel strategies. If you want to transform your data into real growth, talk to the e-Plus team of experts ; they are ready to design the ideal solution for your retail business.

FAQ – Frequently Asked Questions about Customer Loyalty