Page Authority, also known as Page Authority (PA) in English, is a metric created by the consulting firm Moz. This metric predicts the chances of a specific page ranking in search engine results pages, that is, in the SERPs of search portals like Google and Bing. Through this indicator, it is possible to know, for example, if a sales page of your online store is superior in terms of SEO compared to an equivalent page of a competitor's online store.
As with any indicator, Page Authority can be verified using numbers. Basically, it gives a score ranging from 1 to 100 for each page on the internet. The higher the page score, the greater the chances of it getting a good ranking on the SERPs.
It is important to note, however, that PA is not a Google ranking factor. It's actually a metric you can use to measure the SEO quality of your pages relative to pages on other sites. That way, if you find that your pages have a lower authority, you can take action to optimize them.
- As soon as you can, also read the article “Domain Authority"!
HOW IS PAGE AUTHORITY CALCULATED?
According to Moz, Page Authority is calculated based on factors such as the number of backlinks , the quantity of quality backlinks, and predictions from a machine learning algorithm implemented in 2019.
HOW TO VERIFY THE PAGE AUTHORITY OF THE SALES PAGES OF YOUR VIRTUAL STORE?
To check Page Authority, simply enter the URLs of your e-commerce sales pages into Moz's Link Explorer tool . Additionally, you can also check the Page Authority of your online store's pages using Semrush , Ubersuggest , or equivalent software. Remember that you need to register and log in to access these tools and the indicator data.
FIND OUT IF YOUR SCORE IS GOOD OR BAD
Page Authority is a relative metric. In effect, it is only possible to tell whether a page's PA is good or bad by comparing it to a similar page on another site. For example, if a page titled “Apple iPhone 11” on your online store scores 43 and a page with the same title on your competitor's e-commerce site scores 52, then in this case your AP is poor relative to that of your e-commerce site. your competitor and you need to take some action to increase it.
PAGE AUTHORITY: HOW TO INCREASE?
There are many ways to increase the PA score of your online store's pages. One recommended measure is to use link building techniques to increase the number of backlinks to your pages.
Furthermore, it's crucial to analyze the quality of your pages' backlinks. Generally, dubious websites that link to your pages damage your reputation and cause a drop in your PA score. Therefore, upon discovering such backlinks, it's essential to take steps to disavow them.
Finally, if you need help creating an SEO strategy for your online store, remember that you can always count on Agência e-Plus . To hire our e-commerce SEO service , simply click the button below and start a conversation with us via messaging app:
