Hello, hello, friends and readers of the e-Plus agency blog! This is the fourth post in the monthly series on “How to Advertise on the Internet”. This time, I'm going to show you a little bit about Youtube ads, also called Youtube Ads, which can be useful to promote your e-commerce.
Youtube, in case you didn't know, receives around two billion visitors per month. On average, these users spend more than an hour a day watching videos on this platform. As you can see, there is great potential for advertisers like you to tap into.
And it's very simple to start advertising. To do so, simply create a YouTube channel and publish your advertisement video. In this video, you can, for example, tell the story of your brand or showcase a product.
Next, open an account on the Google Ads platform . Then, choose the option to create a video ad. Next, select the video ad you published on your channel (the video described in the previous paragraph). Choose your audience. Add a budget. Finally, publish and monitor the results. It's that simple.
It is worth remembering, there are several types of ads that you can take advantage of to promote your e-commerce brand and your products. Indeed, it is up to you to choose the best format. Well, read on and find out more about it right now!
TYPES OF YOUTUBE ADS
The main types of Youtube ads are:
TrueView In-stream:
Long video ad before main video. You can configure it to be skippable or not. That is, you can allow viewers to ignore your ad or not. You only pay if the viewer sees at least 30 seconds of the video.
Discovery TrueView:
From English, “discovery” means “discovery”. It refers to the discovery of new content. These are ads that appear in Internet users' search results, on the Youtube homepage and in the related videos section. Payment is per view.
Bumpers:
Six-second long ad for quick messages. It can appear at the beginning or in the middle of the main video that the internet user is watching. The viewer has no control over it, that is, he cannot skip this type of ad. You pay for every thousand views.
With these types of Youtube ads, you can easily advertise your online store products in a much more comprehensive way, providing a more complete experience for consumers.
YOUTUBE ADVERTISEMENTS: ADVANTAGES
By advertising your e-commerce on Youtube you get advantages such as:
- Lower cost compared to conventional TV ads;
- Huge audience, as Youtube receives more than two billion regular viewers per month;
- Ability to generate immersion with your content and thus activate more memories;
- Resources to track results and gain insights for improvements;
- Greater power of persuasion through audiovisual content.
Furthermore, YouTube Ads allows you to perform detailed targeting. This way, you can reach your target audience directly, capture more leads for your business, and of course, make many more sales. Take advantage of this feature!
As soon as you can, click on " Selling products on YouTube enters testing phase " and read a complementary post.
