Have you ever thought about using LinkedIn ads to promote your e-commerce? Because through this social network it is possible to reach an audience of 750 million professionals in more than 200 countries. That is, reach people with purchasing power, who can buy your products.
LinkedIn, it is worth mentioning, was born in 2002, in the USA, at the initiative of Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vailant. Today, however, it is a Microsoft company, which acquired it in 2016 for $26,2 billion. The social network is the ideal place for professional contacts.
In addition, LinkedIn is also very good for advertising. You can use this social network to advertise your e-commerce company, your brand, your products. Advertise, for example, through videos, messages and unique images. Also advertise in carousel format, among others.
By the way, advertising on LinkedIn is a very easy thing, as you will be able to follow in the next topic of this text. Keep reading and stay in the loop!
LINKEDIN ADS: HOW TO CREATE
Before you start creating your ads, sign up for LinkedIn's Campaign Manager . It's very easy, just enter a name for your account and then select the Brazilian currency, which is "Real". Next, you can include the URL of your LinkedIn Page, if you wish. Finally, click "Accept and create account".
Once that's done, start creating your advertising. Ads on this social network can be produced in just 5 steps:
1 – Choose a goal:
Choose one of three goals. You can, for example, promote your brand, drive visits to your website or generate conversions from visitors to leads.
2 – Make the segmentation:
Use more than 20 categories of audience attributes such as “title”, “experience level”, and “interests”, among others, to target your ad.
3 – Choose a format:
Use one of the four ad modes: Sponsored Content , Sponsored Messaging , Dynamic Ads , or Text Ads.
4 – Set a budget:
Adjust your budget using Cost Per Shot, Cost Per Impression, or Cost Per Click. Suggest a bid and set the daily budget.
5 – Analyze and optimize:
Track your campaigns' impressions, clicks, interactions and budget. So you can optimize them as they happen.
Simple, isn't it? Simple and with many advantages, as you will find out later.
LINKEDIN ADS: FEATURES AND BENEFITS
As far as ads are concerned, LinkedIn has good features and can provide a lot of advantages for your business. The dissemination system of this social network has:
- precise segmentation: section your audience by position, function, sector, company name, professional or personal interests, among other parameters;
- multiple devices: deliver your message not only on desktops, but also on tablets and smartphones;
- Interaction with leads: Use the Sponsored Messaging feature to send direct messages to each person in your audience;
- personalized advertising: Use social network profile data to create custom ads. Thus, increase your conversion rates;
- Control and practicality: Set your budget, bids, and schedule. Start and end when you want;
- Complete Reports: View actions, reactions, clicks, shares, comments, etc. Look at the demographics of who clicks on your ads and more.
As you can see, with LinkedIn you can find a huge audience of professionals with the purchasing power to turn your business into leads and customers. In addition, it is possible to segment the audience as you wish, customize your campaigns and control everything efficiently.
So don't wait any longer! Start advertising your e-commerce on LinkedIn! Take a test and draw your conclusions!
As soon as you can, click on “ WhatsApp Ads ” and learn how to create ads that will help you speak directly to more consumers.
