Americanas Advertising, also called B2W Ads or Americanas Ads, is the native advertising platform of the Lojas Americanas network. It is a hub through which registered sellers can place sponsored ads on the Submarino, Shoptime and Americanas.com marketplaces, and on Empresas Americanas, among other online and offline locations.
According to data from Americanas , sellers who invest in Americanas Ads sponsored ads achieve up to 250% more visibility. Furthermore, they can obtain up to four times more orders and a higher gross merchandise volume (GMV). In other words, those who use this tool certainly stand out from their competitors.
HUB AMERICANAS ADVERTISING RESOURCES
The B2W Ads hub allows a seller to advertise their products in different onsite and offsite channels. Therefore, it allows omnichannel advertising, which helps the seller to find new audiences. Find out more below:
Onsite:
In this B2W Ads option, a seller can create ads within the brand's marketplace. This allows them to generate qualified paid traffic and acquire more customers. The solution includes the "Display Media" feature, which allows you to showcase your brand on Submarino, Shoptime, Americanas.com, and Ame.
In addition, it is possible to use “Search Branding”, with which you can expose your products according to the behavior of consumers in searches. This Americanas Ads feature also provides a hotsite and personalized product pages.
Offsite:
Here you can take advantage of a combination of advertising solutions outside of the brand's marketplaces. For example, use resources such as creating merchandise on Shoptime TV . In this way, you can generate paid traffic from the first home shopping platform in Brazil. This option also includes actions on social networks, unboxing videos, and influencer campaigns.
And more. Among B2W Ads' offsite solutions are E-mail Marketing and push actions, which allow generating leads and creating a more lasting relationship with each consumer; in addition to the lives and special pictures on the Americanas video channel.
HOW TO USE THE AMERICANAS ADVERTISING HUB?
The first step to using the Americanas Advertising hub is to access the solution's contact page and register. After that, wait for an Americanas representative to contact you to begin the process and obtain your approval.
Finally, remember, if you need help advertising your products and generating paid traffic to your e-commerce site, contact e-Plus Agency! e-Plus Agency is a Digital Marketing agency focused on e-commerce that serves all of Brazil and countries in the Americas and Europe such as Argentina, Portugal, and Spain, for example. Just get in touch if you need help!
As soon as you can, click on “ Amazon Ads ” and explore Amazon's advertising platform!
