Hello, hello, friends of the e-Plus Agency blog! Today I bring you another exciting piece of news from the world of e-commerce and the universe of Digital Marketing. The fashion brand Alvaro Campani uses RD Station Marketing and, as a result, achieves a 660% increase in lead generation (contacts) and a 500% increase in revenue. Let's take a look at this case study ? Come with me!
- As soon as you can click on “What is RD Station” and read our article in which we explain everything you need to know about the RD Station Marketing platform!
GET TO KNOW THE BRAND ALVARO CAMPANI
The men's fashion brand Alvaro Campani was born in 2020, in the midst of the Covid-19 pandemic, through the initiative of Diogo Silva. The entrepreneur, who initially worked alone from his apartment, launched an e-commerce site where he began selling shirts, pants, shorts , and accessories for men.
With an office and inventory at home, Silva took advantage of the closing time for physical stores to sell online, and it worked out very well. He quickly managed to reach the mark of R$50 in product sales per month.
However, in 2021, the company began to face some turbulence. Month after month, sales began to drop, which made Silva look for new Digital Marketing solutions to revive the business. In his searches, he found the Automation and Inbound RD Station Marketing platform on the web.
THE PROJECT BY ALVARO CAMPANI WITH RD STATION
Despite having a database of 1.700 leads , Silva did not communicate with them. They only returned to Alvaro Campani's online store when and if they wanted to. In other words, there was no proactive communication to encourage these leads to make purchases.
In effect, Alvaro Campani's project with RD Station Marketing aimed primarily to engage the company's existing lead base . The idea was to revitalize the business, that is, to sell to those who had already purchased or registered in the online store. Furthermore, it aimed to reduce the distance between customers and the brand.
Right after completing this first phase of the project, Alvaro Campani needed to move on to the second stage, which aimed to increase lead generation. By increasing lead generation , the brand aimed to expand sales opportunities. For both cases, RD Station Marketing provided excellent solutions. Keep reading and learn more!
SOLUTIONS
To test the RD Station Marketing platform, Diogo Silva, owner of Alvaro Campani, subscribed to the Light plan , the cheapest one, which costs only R$50,00 per month. Immediately afterwards, he began using the following functionality to manage his lead database :
- Creating and sending emails: the businessman started sending emails to his 1.700 leads, in which it showed releases, new collections, carried out promotions and offered discount coupons.
Silva activated this feature 2 to 3 times a week, which began to yield good results. He started to engage his customer base, thus generating more sales in the online store. With this success, a strategy to capture new leads was initiated . To this end, the following resources from RD Station Marketing were used:
- Pop up about to leave: when a visitor tries to leave the virtual store, a pop-up offers a discount coupon for those who register their e-mail and, in this way, become a new lead;
- whatsapp button: feature that encourages visitors to chat with salespeople at the Alvaro Campani store and thus facilitates the registration of new ones leads;
- Landing page: page that offers discount coupons and other advantages for those who register;
- Newsletter: area within the virtual store where visitors are invited to register an email.
With the success of both the marketing and lead generation , entrepreneur Diogo Silva upgraded to the Enterprise plan, now Advanced , of the RD Station Marketing platform. This allowed the use of advanced features such as Marketing Automation rules, automation integrations with WhatsApp, and customized performance reports, which further improved the brand's results.
RESULTS OF PROJECT ALVARO CAMPANI WITH RD STATION
With RD Station Marketing, e-commerce Alvaro Campani conquered:
- 64% increase in sales in the first month of using RD Station Marketing (August 2021);
- 660% increase in uptake leads (from 1.700 to over 11.300 leads in a year);
- 500% (6x) increase in revenue in less than two months (from R$50 to R$300);
- 64 sales in just 1 hour after separating customers more interested in RD Station Marketing.
In just 60 days, the e-commerce sold enough to pay for 2 years of RD Station Marketing's most advanced plan. The success also allowed Silva to leave his apartment and start operating e-commerce from an office with 9 employees. As can be seen, the implementation of RD Station Marketing caused a true revolution in the company.
HOW TO IMPLEMENT A PROJECT WITH RD STATION?
To implement an Inbound Marketing and Marketing Automation project using the RD Station Marketing platform, rely on the support of Agência e-Plus. Agência e-Plus holds GOLD certification in RD Station, enabling it to create, migrate, evolve, and manage projects for clients like you using this platform.
The e-Plus Agency team operates in Brazil, Portugal, Mexico, Spain, USA, France, China, Australia, Morocco and other countries in America, Europe, Asia, Africa and Oceania. To hire, click on the following button and start a conversation via messenger app right now:
