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Adyen: a payment solution for unified commerce

By Tiago Moraes 3 minutes reading
Adyen: a payment solution for unified commerce
Adyen centralizes payments across multiple sales channels. Image: @pikisuperstar
Adyen centralizes payments across multiple sales channels. Image: @pikisuperstar

Adyen is a Dutch company that provides a payment solution for unified commerce. In other words, it has a platform that allows companies like yours to accept payments via e-commerce and via physical stores, among other sales channels, centralizing them.

Just to contextualize, Adyen appeared in history in 2006 on the initiative of a group of entrepreneurs, including Pieter van der Does. In the following years, it grew rapidly to reach the mark of 3.500 global customers.

To meet the demand, the company installed 23 offices around the world, thus becoming a multinational. Today, it has more than 1 employees from around 70 nationalities, who provide support and assistance to the users of its system.

The Adyen platform, finally, connects and provides the main card networks and payment methods on the planet for your retail. In addition, it allows retailers to cross-check payment data and gain insights to sell more. Find out more then!


GET TO KNOW THE ADYEN PLATFORM

As said, with the Adyen platform it is possible to accept and centralize payments made in virtual stores, in physical stores and in other channels. This makes it easy to deliver a unified commerce experience to your consumers.

It operates in the cloud and connects to unified commerce platforms like VTEX , for example. This, in turn, further increases its potential. Therefore, with Adyen you can take advantage of features such as:

  • Payment gateway, which makes it possible to offer the most appropriate way to pay for each customer;
  • Leading Checkout, which comes with fraud protection and optimized conversions;
  • Checkout flow reports, which provides multiple performance indicators and 360° view;
  • End-to-end encryption, which provides complete security for your customers;
  • Unified Commerce, which brings together physical store and e-commerce sales in one place;
  • Tokenization, which saves card data and replaces it with encrypted code.
Video: more about Adyen

In fact, by using Adyen in your business you can help your customers to improve their shopping experience. Allow, for example, customers to buy in the app and pick up at your physical store, or for them to pay via the app.

In addition, your customers will be able to buy online and return in the physical store or buy in store and receive at home, as the payment data of your various sales channels will be interconnected.


CONCLUSION

Offer a seamless shopping experience with the help of Adyen. Save your customers' payment data in the same system. Unify your sales channels. Simplify reconciliations. Track performance through intuitive dashboards and gain insights to improve everything all the time.

As soon as you can, click on " Digital Wallets " to learn how e-wallets work and what advantages they offer your online store.

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