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Amazon Multi-Channel Fulfillment: What is it and how to use it in e-commerce?

By Tiago Moraes 4 minutes reading
Amazon Multi-Channel Fulfillment: What is it and how to use it in e-commerce?
Amazon Multi-Channel Fulfillment is an Amazon fulfillment solution for e-commerce retailers. Image: @amazon
Amazon Multi-Channel Fulfillment is an Amazon fulfillment solution for e-commerce retailers. Image: @amazon

Amazon Multi-Channel Fulfillment, also called Amazon MCF, is a fulfillment service that allows retailers like you to take advantage of Amazon's network of more than 200 distribution centers in various countries to store and distribute the products marketed in your online store. .

To use this service, you must first integrate Amazon MCF with your e-commerce platform. Soon after, it will be necessary to send the products you sell online to Amazon's distribution centers, where they will be stored.

In fact, after each sale in your online store, your e-commerce platform automatically sends the order data to Amazon Multi-Channel Fulfillment. Then, the Amazon team sorts, packages, and ships the product to your customer.

WHAT ARE THE AMAZON MULTI-CHANNEL FULFILLMENT FEATURES?

According to Amazon itself, Amazon MCF has the following characteristics:

  • Agile:

It is a service with Standard (3 to 5 business days), Expedited (2 business days) and Priority (1 business day) delivery options. That is, Amazon MCF offers agility in delivery.

  • Business:

The promise is economy. Amazon MCF charges $4,75 per unit to sort, pack, and ship. In addition, it has a storage fee starting at $0,83 per cubic foot (August/2022 data).

  • Integration:

The Amazon Multi-Channel Fulfillment service integrates with the main e-commerce platforms on the market, including VTEX. In addition, it allows you to create custom integration.

  • Reliability:

Amazon Multi-Channel Fulfillment's on-time delivery rate is 97% every day, as per Amazon's own data. So, rain or shine, deliveries happen successfully.

  • Tracking:

The Amazon MCF system allows a retailer to track the distribution of orders to your customer's doorstep within 24 hours for priority shipping.

Video: Learn more about Amazon Multi-Channel Fulfillment (turn on English subtitles and Portuguese translation in the YouTube player controls)

Please note that for now, Amazon Multi-Channel Fulfillment is only available in the United States, United Kingdom, France, Italy, Japan, Australia, Mexico, Germany, Canada, and Spain. So, if your e-commerce operation extends to these countries, it might be worth using Amazon MCF.

HOW TO USE IT IN YOUR E-COMMERCE?

To use Amazon MCF it is necessary to have a “seller account” on Amazon and to integrate the service with your e-commerce platform. Then you need to send your inventory to Amazon. After that, your e-commerce orders are sent directly to the Amazon team, which makes the delivery.

Some e-commerce platforms have an Amazon MCF app that facilitates integration. VTEX is one of them. The VTEX Amazon MCF app has the following features:

  • Integration of your business with Amazon Multi-Channel Fulfillment;
  • Shipping and delivery times for your store calculated by Amazon;
  • Automatically updated order flow between VTEX and Amazon;
  • Simpler logistics operation and reduced logistics costs.
Video: discover the VTEX platform!

If you have difficulties in implementing Amazon MCF in your e-commerce, don't worry, because you can always turn to an agency specializing in e-commerce in VTEX such as the e-Plus Agency.

e-Plus Agency has been VTEX certified since 2015, having produced over 300 online stores since then. To discuss Amazon MCF and VTEX with our team, simply click the button below and start a conversation via messaging app:

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