B2B customers are increasingly digital. Certainly, the expansion of the internet, the emergence of new online commerce technologies and the evolution of the globalization of companies have contributed enormously to this. Therefore, the business-to-business e-commerce scenario is very promising for the coming years.
To give you an idea of how hot this commerce sector is, according to the BigCommerce State of B2B E-commerce survey cited by E-commerce Brasil , 80% of decision-makers in companies that buy from other companies are preferring to buy online. In other words, this seems to be the end of the era of face-to-face negotiations.
Indeed, B2B customers are changing. Therefore, to keep up with this change in behavior, companies like yours also need to change. In many cases, the survival of a B2B organization will depend on how much it can digitally transform. Keep reading to find out more about it!
B2B CUSTOMERS: WHY ARE THEY BUYING MORE ON E-COMMERCE?
There are several factors that are driving B2B customers to shop online. Among these factors I can mention, for example:
- The emergence of new technologies that facilitate communication and trade between companies via the internet worldwide;
- The expansion of the internet around the world and the consequent increase in the number of companies that are undergoing or have already undergone a digital transformation process;
- The arrival of digital native generations in management positions in companies, which, in effect, tends to generate cultural changes in organizations;
- More and more B2B customers are looking for features such as high product availability, multiple delivery options and personalized recommendations from B2B e-commerce platforms.
Furthermore, in most cases, companies that do not yet prioritize e-commerce are unable to compete in terms of offering better prices to B2B customers. Not to mention the agility and practicality of making purchases on a B2B platform.
B2B TRENDS FOR THE COMING YEARS
Given the current conditions and ease of B2B e-commerce, the trend is for this aspect of commerce to continue growing in the coming years. By 2024, it is expected that 15% of companies will use e-commerce platforms to provide better support for both their sellers and their customers, according to estimates by Emerson Okaeda, e-commerce manager at Let's Commerce.
Finally, the E-commerce Brasil website cites a Forrester report that shows that companies that invest in B2B e-commerce expect to see an increase of 10% to 20% in their revenues by the year 2025. In other words, this is a big wave and you are at the right time, in the right place to catch it.
HOW TO SET UP A B2B E-COMMERCE?
To set up an e-commerce business with the goal of selling to other companies, rely on the support of Agência e-Plus. With over 10 years of experience, Agência e-Plus is certified and proficient in the main B2B e-commerce development and management platforms on the market, such as deco.cx , VTEX , Shopify Plus , Wake Commerce, Linx, and Nuvemshop. It is qualified to create, migrate, integrate, evolve, promote, and manage e-commerce projects using these technologies. Furthermore, this agency also provides consulting, advisory, and training services in this area for you and your company's employees.
Over more than a decade, the e-Plus Agency has developed projects for national and international clients such as Pirelli, Pierre Cardin, Speedo, Wahl, Sonda, Le Coq Sportif, Torra, Gregory, Tintas MC and Xerox, among others. The agency serves clients in Brazil, Portugal, Spain, Costa Rica, Ecuador and other countries. You can hire from anywhere in the world. To do this, click the following button and start a conversation via the messenger app right now:
