Online store design: prettier and better usability interface ensures more sales.
“Web store design” is the term that defines the form (beauty) and function (usability) of the interface of an e-commerce site. This interface – also called the Front-end – needs to be beautiful enough to attract consumers. In addition, it must be functional to the point of ensuring shopping with practicality.
Given the context, there are several ways to ensure that the front end of your e-commerce site has great form and function, as you will read below.
5 Tips for Optimizing Online Store Design
When performing the Online Store Design Optimization:
• Customize your e-commerce site according to your Organizational Culture:
Organizational culture is what standardizes the discourse and design of your company. With it, your company will be presented to employees, investors, suppliers, and consumers in a unified way.
Therefore, colors, symbols, logos, speeches and other resources must be used in the interface exactly as documented in the Organizational Culture. A change, a wrong color, a poorly made symbol and the store's credibility can go down the drain.
• Count on responsive pages:
Responsive design is one that adapts to different types and sizes of screens. It makes it possible to read, view and use your virtual store seamlessly on smartphones and PCs, for example.
Having a responsive online store design is important in a scenario where mobile technologies are gaining momentum. According to the 37th edition of the WebShoppers report, 37% of purchases will be made via mobile in 2018.
• Tailor your product pages to the thumb zone:
Coined in 2011 by American mobile interface specialist Steven Hoober, the term " thumb zone " refers to the area of a smartphone screen that is most easily reachable or comfortable to touch with the thumb.
It is a fact that many people use their cell phone with just one hand. Therefore, it is prudent to think of an online store design for these people. In this type of design, the main buttons like “Buy”, for example, should be easily reachable by the thumb.
• Take good care of the photos on your e-commerce site:
According to Birdie's “Consumer Habits” survey, 24,2% of consumers value good product photos to make a choice and 30,6% have already been through the situation where the product was with the wrong photo.
In this way, it is crucial that in addition to having good images, they correspond to each product properly. This will certainly make it possible for more people to make the decision to buy from your online store.
• Integrate a good search engine into your virtual store:
If your online store has dozens or hundreds of products, then it is important to integrate a good search engine with a search field and multiple filters (price, color, type, etc.).
With this, you ensure that consumers find the products they want to buy more easily. This practicality will earn you more sales and more profit at the end of each month.
Advantages of a good online store design
With a good online store design, you optimize the forms and functions of your pages, which generates an increase in visitation, visualization and interaction, and consequently more sales.
