Mobile shopping is booming. Consumers in Brazil are increasingly using smartphones to access online stores, leaving behind desktop computers, laptops , and tablets.
According to the E-commerce Trends 2025 survey by Octadesk in partnership with Opinion Box, no less than 73% of the 2.055 Brazilian online consumers over the age of 16, from all social classes, said they prefer to use their mobile phones for shopping.
E-Book INow, where are we going?
An essential guide for retailers and digital marketing professionals to optimize their campaigns and strategic actions throughout the year
Conversely, only 25% stated that desktops and laptops are their favorite devices for online shopping. Meanwhile, 2% prefer using tablets for this purpose. But why is this happening? That's what you'll find out next. Keep reading!
WHY DO CONSUMERS PREFER TO MAKE SHOPPING ON THEIR MOBILE PHONE?
According to the aforementioned research, consumers are preferring to shop on their cell phones because this device provides greater convenience for this purpose. It offers people mobility, allowing them to access the stores they want from virtually anywhere.
Furthermore, there's something else that smartphones offer consumers at the time of purchase: instant connectivity. In other words, you just take your phone out of your pocket, click one or two buttons, and presto, the user is already online.
This is not the case when it comes to other devices. For example, you can't open a laptop everywhere. And tablets , in turn, have greater mobility than laptops , but they are much larger than smartphones and attract more attention. Furthermore, they don't always have a SIM card.
Subscribe to the @agenciaeplus channel on YouTube!
Importance of optimizing your online store
For these and other reasons, it's important that you, as an online merchant , optimize your online store, especially for smartphones . But not only that. You need to improve the experience for all users, including those who still use laptops and those who prefer tablets . Learn about some solutions for these situations in the next section!
SOLUTIONS FOR MOBILE PURCHASES, TABLET, DESKTOP E NOTEBOOK
There are several solutions you can implement to offer better experiences for consumers during mobile shopping, without, of course, forgetting about shopping on laptops and tablets.
The first of these solutions is the famous responsiveness. Just to remind you, a responsive store is one whose layout adapts to the most diverse types and sizes of screens. Fluid, responsive online stores automatically change their display format according to the screen on which they are being viewed.
Another important solution, especially for improving the mobile shopping experience, is paying attention to the Thumb Zone. The Thumb Zone , for those who don't know, is the area of the mobile device screen that is most comfortable for users to reach with their thumb. It is essential to place the most important components of the online store in this zone, such as the "buy" button, for example.
Store speed and stability
Another aspect that deserves attention, and which applies to purchases made on mobile phones or any other device, is loading speed and stability. This is very important for the consumer experience and, in addition, for the SEO of your e-commerce.
Also pay attention to the hyper-personalization of shopping experiences. In this case, using an Inbound Marketing and Marketing Automation platform like RD Station, for example, can ensure that consumers get exactly what they need not only faster, but also in a much more personalized and efficient way, increasing customer satisfaction and loyalty.
MORE SOLUTIONS: USER FIRST, MOBILE FIRST E APP FIRST
In the User First approach , the user should be put first. Mobile First focuses on mobile devices. Meanwhile, the App First method is building an e-commerce site based on a mobile application.
You can try applying these solutions to your e-commerce as well. This will certainly ensure more mobile purchases in your online store. But it will also put the user experience first on any device.
HOW TO OPTIMIZE PURCHASES ON YOUR MOBILE PHONE?
To optimize mobile shopping in your online store , rely on the support of Agência e-Plus! Agência e-Plus is certified in the best e-commerce and headless CMS platforms on the market, such as VTEX and deco.cx , for example. It also holds certifications in Inbound Marketing, Automation, and hyper-personalization of experiences platforms like RD Station Marketing . Furthermore, it provides consulting, advisory, and training services for you, the merchant, and your employees.
Learn more about the e-Plus Agency!
e-Plus Agency has over 10 years of experience providing Digital Marketing and e-commerce development services to companies such as Xerox, Pirelli and Sonda, for example, in Brazil, Spain, Portugal, Costa Rica, Ecuador, Colombia and Argentina, among other countries. You can also hire us from anywhere in the world. To do so, click the button below and start a conversation with our team via messenger app right now:
