Have you read the article “ 7 Digital Marketing Mistakes in E-commerce ” that I published here on the blog before? It's worth taking a look, as this post has been highly praised by e-commerce managers. But anyway, now I intend to address other types of failures. I'm talking about these 7 mistakes that online stores should avoid:
1. Not analyzing consumer behavior
Everything a consumer does when visiting your online store is a result of their educational, social, cultural, etc. Not acknowledging these experiences is a mistake. Read more about it in “Consumer behavior influences online store purchases".
2. Not taking into account the wishes of the online consumer
Consumers like to buy via the virtual store because this gives them more convenience, diversity and communicability, among other advantages that the e-commerce manager needs to pay attention to. Read more at "8 reasons why consumers buy online".
3. Not taking into account consumer fears
As soon as he enters a virtual store, the consumer begins to look for parameters that indicate that the environment is safe and credible and the e-commerce manager must grant this. Read more at "E-commerce security: what worries Latin Americans?".
4. Not adjusting e-product descriptions to consumer fears and desires
The content of the products you sell in your online store should be written in a way that reduces fear and increases the consumer's desire to improve performance in different areas of life. Read more at "Learn how to fit e-product descriptions to e-consumers".
5. Not optimizing the value chain
The e-commerce manager who does not bother to review his value chain in order to eliminate waste and reduce expenses will, sooner or later, lose ground to competitors. Read more at "Reduce costs to get more profit in your e-commerce".
6. Not setting prices intelligently
When prices are set based on “Achologia” and not mathematically, the e-commerce manager runs the risk of bankrupting an online store. Read more at "Mark-up tool helps you set e-product prices".
7. Not performing good customer service
Not knowing how to deal with a consumer in times of crisis can generate negative advertising for your online store and destroy your reputation on the internet. Read more at "5 tips for dealing with dissatisfied e-commerce customers".
If you've encountered one or more errors like these in your online store, don't panic. My tip in this case is: create an optimization schedule. Propose improvement goals with completion dates and watch the flaws disappear one by one, which will make your online store stronger than ever in the market.
