The e-commerce consulting firm Atlas recently published the research " E-commerce Radar: Fashion and Accessories – 1st Semester/2017, " or simply E-commerce Radar 2017, which presents valuable indicators for managers of online stores in the sector. Learn more below!
As soon as you can, also read:
E-COMMERCE RADAR 2017
The E-commerce Radar 2017 survey took into account the responses of managers of 700 Brazilian online stores. Below, I have selected some of the results obtained through this study, check them out:
• Profile of fashion consumers in Brazil:
Altogether, 66,4% are women and only 33,6% are men. Most (61,6%) live in the southeastern region of Brazil.
• Sales conversion performance:
The average sales conversion rate is 1,4% in the sector. But in the Federal District, Rio de Janeiro, and Rio Grande do Sul, this number is higher, reaching 1,6%.
• Participation of mobile devices:
In the fashion and accessories business, the sales conversion rate is 0,7% on smartphones and 1,1% on tablets.
• Cart abandonment rate:
The shopping cart abandonment rate in the sector is 82,9%, while the average for all sectors analyzed by the company Atlas is 82,4%.
• Average ticket:
The average ticket (AT) is R$ 295,00 in the fashion and accessories sector, according to E-commerce Radar 2017, and R$ 310,89 in the other categories analyzed by the study.
• Free shipping:
In the fashion and accessories sector, free shipping accounts for 30,9%, while other categories total 20,8%.
• Origins of sales traffic:
The biggest drivers of sales traffic are Google Adwords and organic Google search, which together generate almost 50% of the audience for stores in this sector.
The Atlas report presents more complete data, in addition to statistics on sales representation by device, main payment methods, and representation of free shipping campaigns, among others. To see the complete research, access “ E-commerce Radar: fashion and accessories – 1st semester/2017 ”.
I was invited by Atlas to comment on the shopping cart part of that survey, so when you go to page 22 of the document you will be able to read my statement on the subject. Be sure to check it out!
