About the Partnership
The partnership between e-Plus Agency and the brand Our Pharmacy was built based on strategies of Inbound Marketing, focusing on performance, automation and long-term results.
About the Client
The Nossa Farmácia Group is the largest group of pharmacies in Portugal, with approximately 380 pharmacies that share common values, ideals, and management policies. The company offers a range of services and products that allow member pharmacies to enhance their businesses in an innovative and sustainable way.
The solution
The e-Plus Agency developed a tailor-made plan, with:
- Diagnosis of the main pains and opportunities;
- Integration of teams and technology to scale results;
- Continuous deliveries and focus on data-driven evolution.
Project Summary
- Customized strategy
- Performance monitoring and continuous evolution
- Sales: According to data extracted from Google Analytics 4, the online store obtained total revenue attributed to the E-goi channel representing an increase of 319,06% compared to that obtained in February 2024. And we noted an average ticket 79,6% higher than in February 2024.
- The total revenue attributed to the E-goi channel, before the start of our project, represented 1,05% of the store's total revenue in February/2024 (our target for e-Plus customers is a minimum of 5 to 10%). Therefore, there was a 379% increase in this representation (Feb/2025: 5,03%).
This partnership remains active and solid, reinforcing Agência e-Plus’ commitment to consistent results over time.
