Types of Marketing: 10 ways to promote your e-commerce

There are dozens of types of Marketing, each with different characteristics, which can help you increase consumer traffic and, consequently, sales on your e-commerce site. Check ahead!

• Before, however, access and also read the article “SP Digital Marketing Agency”. Discover, in this way, a way to promote your company with more economy and practicality!

TYPES OF MARKETING: 10 OPPORTUNITIES TO PROMOTE YOUR E-COMMERCE

These are some of the main types of Marketing in use today (click on the titles to read more in-depth content):

1 - Traditional Marketing:

Traditional Marketing is the type of marketing that uses traditional media to advertise. These media include, for example, printed newspapers and magazines. This type of marketing takes into account the so-called 4 Ps, which are as follows:

1. Product;
2. Price;
3. Square;
4. Promotion.

Translating, you first need to have a quality product to sell.

But not only that. You should also add value to this product, so that a consumer is willing to pay more for it.

In addition, it is necessary to expose this product in a good square. That is, in one or more places where consumers really want it.

Advertising is done through channels such as printed flyers, billboards, radio and TV commercials, etc. In any case, make sure to include the link to your online store in your advertisements. Also use QR Codes, which can direct offline consumers to your online product pages.

Finally, it is necessary to promote the product, that is, to provoke the desire to buy it.

2 - Digital marketing:

Digital Marketing encompasses tools that serve to promote products, services and brands in digital media, which operate on the basis of two digits (0 and 1).

This includes offline digital media such as displays, CDs, DVDs, etc., as well as online media such as websites, blogs, online stores, etc.

According to Professor Conrado Adolpho, this type of Marketing has 8 Ps, they are:

1. Research: is the way to know consumer behavior;
2. Planning: plan that defines how to meet the consumer's desires;
3. Production: creation of the digital campaigns outlined in the plan;
4. Publication: delivery of persuasive organic content in digital media;
5. Promotion: delivery of sponsored persuasive content in digital media;
6. Propagation: use of social media and other means to accumulate social capital;
7. Personalisation: audience segmentation to meet specific desires;
8. Precision: measurement of results and optimization of work processes.

Among the main Digital Marketing tools are sponsored links.

3 - 360 Digital Marketing:

Digital Marketing 360 is the use of Digital Marketing tools to promote products, services and brands at various touchpoints with consumers who are at different stages of purchase.

The main feature of 360 Marketing is the integration of various types of Marketing. It can employ, for example, Digital Marketing and Traditional Marketing strategies simultaneously. In this way, it allows you to surround the consumer on all sides with relevant ads and information, leading them to make a purchase decision within your store.

4 - Content Marketing:

Content Marketing aims to influence consumers through the production and publication of various types of content.

This content, which is in the form of text, video, audio and/or images, is distributed mainly on websites, blogs, social networks and email.

5 - Inbound Marketing:

Inbound Marketing is Content Marketing plus the following pillars:

1. Attraction: content published on blogs, social networks, websites, etc., attracts consumers;
2. Conversion: the visitor/consumer is encouraged to sign up for an email list;
3. Closure: personalized content is sent by email until the consumer buys;
4. Enchantment: positive shopping experience turns customer into brand promoter.

Furthermore, in Inbound Marketing, there is a feature called Lead Scoring. With it, you can classify which consumers are closest to making a purchase on your e-commerce site. Then, you just need to give them that “little push”. Capiti? Among the types of Marketing, Inbound is perhaps the ideal for e-commerce sites.

6 - People Marketing:

Launched by Social Miner in 2015, People Marketing aims to disseminate personalized messages, which are aimed at people who behave differently and who are at different stages of purchases.

To apply People Marketing it is necessary to have a consumer base such as an E-mail Marketing list, for example.

In addition, this type of Marketing requires the accumulation of data (Big Data) from your consumer base and Artificial Intelligence systems capable of identifying which phases of the Shopping Journey each of these consumers is in.

Finally, Neuroscience is used to send the most appropriate advertising message, at the right time, for each consumer.

7 - Social Media Marketing:

Social Media Marketing is Digital Marketing carried out in the social media environment.

In this type of Marketing, advertising is mainly done via Social Media Ads (sponsored advertising platforms for social networks). But it can also involve organic content and chatbots.

8 - SEO Marketing:

SEO Marketing is the optimization of online pages for search engines like Google, Bing and Yahoo.

Pages that are better optimized are more easily found in search engines. Therefore, they are also more accessed.

Page optimization takes into account the use of the most searched keywords by consumers on the internet. These keywords, in turn, must be inserted in strategic places in the contents of online pages.

9 - E-mail Marketing:

Email Marketing is Marketing carried out via electronic mail messages.

To use this resource for the benefit of your e-commerce, it is necessary first of all to create a list of subscribers.

It is assumed that everyone who joins your list has a certain interest in what you are selling.

That way, you can nurture the people on that list with personalized content, until they make one or more purchases.

10 - Remarketing:

Remarketing is nothing more than advertising again to the same consumer in the hope that he will decide to make the purchase.

A consumer can search for a product on Google, on a social network or on your online store, for example, and forget to complete the purchase.

Or maybe it could be that he didn't have the money to make the purchase at the time he did the research, among other reasons.

However, when he is reminded of a Remarketing ad, he will have another chance to decide.

• Access and also read the post “BH Digital Marketing Agency”. Find out how to get online support from the e-Plus agency in the capital of Minas Gerais.

COMBINE MARKETING TYPES TO DRIVE RESULTS

Try using various types of marketing to promote your services, products, and your e-commerce brand both online and offline.

So your online store will reach a lot more people across multiple channels and become much more popular and powerful over time.

• Access and also read the post “Florianopolis Digital Marketing Agency”. Check out how the remote service provided by the e-Plus agency in the capital of Santa Catarina is like.