Usability features for online stores are tools that make it easier for consumers to shop online. These features enhance the functioning of your e-commerce site and thus generate more sales.
“Recurring purchase”, for example, allows users of your online store to automate purchases. Chats and messenger apps improve service. Find out more about these items and many more soon!
As soon as you can, also click on “ 10 apps for online stores ” and read a complementary post!
USABILITY FEATURES FOR VIRTUAL STORES
These are usability features for online stores that can increase your online sales:
01 - Repeat order:
There are consumers who buy the same thing every week or every month. They enter your online store, select the same products, and repeat the entire process. But if your store has a " repeat order " function, everything becomes easier. They simply click the "repeat previous order" button and complete the payment to finalize the purchase. Much faster, isn't it?
02 - Recurring purchase:
Even better than "repeat ordering" is " recurring purchase ." In this case, the consumer can subscribe to a recurring purchase and delivery service for products. This could be, for example, that monthly grocery shopping trip. In this way, the purchase and delivery are made automatically within the period stipulated by the customer, who is then transformed into a regular customer.
03 - Favorites:
A “favorites” button works miracles in e-commerce billing. With it, consumers can save wish lists, gifts, weddings, etc., with different products. In addition, it is possible to create a system in which you take the selected products to the consumer's home for him to taste and thus leave them one click away from the purchase.
04 - Accessibility:
Include all audiences in your e-commerce. Use assistive technologies to help people with disabilities and mobility difficulties. Magazine Luiza, for example, encourages the use of the eSSENTIAL Accessibility and Hand Talk apps . The Cavenaghi online store, produced by the e-commerce agency e-Plus, features buttons to increase contrast and font size, among other things.
05 - My account:
Standard in all online stores, the “my account” panel is where the customer can follow, track new and previous orders. Furthermore, you can also activate the “lists”, “repeat order” and “recurring purchase” functions here, if these are enabled. You can enhance this panel with functions such as “manage exchanges”, “warranties and protections”, etc.
06 – Discount coupon:
The discount coupon reinforces the desire to buy. Imagine, for example, that consumer who has been researching a product for a week and on this journey he comes across a discount coupon from your online store. Then the will to buy will double and this consumer will probably not resist and will soon become another customer of your e-commerce.
07 – Chat and messengers:
Chatbot and humanized text, audio and video chat are fundamental in every e-commerce. The first allows you to answer frequently asked questions automatically. The second enables customer loyalty by providing more personalized responses, among other benefits. Then integrate these chats. Also use messenger apps in your online store.
08 – Frequently Asked Questions:
Approximately 99% of consumers who enter an online store leave without buying anything. Many of them don't get answers to their questions. And you won't believe it, but a large portion of these questions are common. That is, they are the same questions other consumers have. However, by including frequently asked questions in your online store , you answer them all at once and make more sales.
09 - Calculate shipping:
You can include a shipping calculator on every sales page in your online store. In this way, consumers will be able to enter the zip code and have access to the price and delivery time of the product they are trying to buy. This convenience saves time for consumers who don't have to go to the checkout page to get this basic information.
10 – Smart search and digital storefront:
There are AI-powered apps like SmartHint that allow you to create personalized digital storefronts. This personalization is based on a consumer's browsing and purchase history. Similarly, the VTEX Intelligent Search app is a search system that suggests results based on each consumer's preferences.
MORE USABILITY RESOURCES FOR VIRTUAL STORES
In addition to the resources mentioned in the topics, also use systems like VTEX's SmartCheckout, which enables impulse purchases in your e-commerce business. Oh, and don't forget payment gateways and shipping gateways, which optimize payment and delivery. Finally, use a good OMS to integrate your inventory and your physical and online sales channels to offer a unified shopping experience.
As soon as you can, also click on " Usability Testing ". Learn 5 ways to improve your e-commerce layout.
