To optimize e-commerce you need to have good tools.
I've worked for many years at an e-commerce agency and I know very well that good tools are useful in this field. They help organize and balance the business. Therefore, I've prepared this list of 10 tools to help build and optimize your e-commerce business. Check it out:
Planning tools to optimize e-commerce
Planning tools primarily help you organize your online store and its external physical structure. They are ideal for those in the e-commerce planning phase.
• Business Model Canvas : helps entrepreneurs create a strategic plan for physical infrastructure, finances, products to be marketed, and target audience;
• Business Plan for e-commerce : helps the entrepreneur organize the company culture and general business information. It also allows for market analysis, a marketing plan, an operational plan, and a financial plan. Furthermore, it can help you predict future scenarios and make strategic assessments.
E-commerce Platforms
E-commerce platforms make it possible to create and manage virtual stores. At e-Plus, we only work with platforms that enable the development of an original and exclusive Design. Here are some of them:
• Ciashop Platform : It is accessible, complete, and ready to serve medium to large online retailers. It provides scalability and has professional tools to monitor the growth of the online store;
• Vtex Platform : a global leader in e-commerce. It is one of the most complete omnichannel solutions on the market. In fact, it provides all the necessary infrastructure for a high-performance e-commerce project.
Outreach tools
Marketing tools are used to expose the online store and its products directly to the target audience.
• Google Ads : a system of sponsored links based on keyword auctions on the Google search engine. It works like this: the e-commerce owner buys advertising space using credits (in an online auction). Credits are only deducted when customers click on the ads;
• MailChimp : one of the most widely used email marketing applications in the world. It allows you to automate the sending of newsletters, analyze subscriber profiles, create forms and personalized emails. Furthermore, it allows you to work with segmentation, among other important features for building customer loyalty online.
Analysis tools
The analysis tools are a hand in the wheel for those who want to optimize e-commerce. Check out two of them:
• Google Analytics : integrates with Google Ads and the website to generate statistics on traffic, conversions, campaign returns, and other metrics aimed at optimizing the online store and the business as a whole;
• ERP : Enterprise Resource Planning system that centralizes the purchasing, inventory, billing, logistics, customer service, and other operations of your business. With this, you can view access, sales, and other data. This data can be cross-referenced with information from other tools such as Google Analytics, for example, and help optimize your digital business.
logistics tools
Logistics tools help you above all to deliver the highest quality products. Meet some:
• Log+ : a postal service with 8 solutions for the logistics of an e-commerce business like yours. You sign a contract with the state-owned company, which handles the collection, receipt, storage, preparation, and delivery of your products to the end consumer;
• Loggi : This platform allows e-commerce managers to find the nearest motorcycle courier, track deliveries, and know the final cost of the service in real time. It helps reduce expenses related to fuel and maintenance of company-owned equipment.
Oh! I almost forgot. You need to take care of your store's design . Unique designs generate more credibility and help increase sales. Therefore, learn how to use image editing software like Photoshop and CorelDraw, or outsource the service to professionals at an e-commerce agency.
