Hello, hello, friends of the e-Plus Agency blog! How are you all? Today I'm here to present another e-commerce development case study , this time using the Vnda platform. The sustainable footwear manufacturer Yuool used Vnda to implement an online store and achieved a 238% increase in revenue from 2018 to 2019, respectively the second and third years of operation. Read on for details of this success story!
- Click on "sale” and read our article introducing this e-commerce platform!
MEET YUOOL
Yuool is a Brazilian company that manufactures and sells sustainable shoes and jackets. It appeared in history in 2017 on the initiative of entrepreneurs André Piccoli, Eduardo Rocha Abichequer, Eduardo Glitz, Marcelo Maisonnave and Pedro Englert, who spent a year just planning the business.
Digitally Native Vertical Brand (DNVB) or, in Portuguese, Digitally Native Vertical Brand, Yuool was born on the internet and operated 100% online at the beginning. As a DNVB, Yuool is responsible for manufacturing the shoes, as well as Marketing, sales, distribution and after-sales.
The brand's pillars are simplicity, quality, innovation and sustainability. Indeed, their products are minimalist, timeless and genderless. They are made from raw materials such as merino wool, premium organic cotton, sustainable polyamide, and recycled and traceable PET bottles.
With the brand's success online, Yuool's directors decided to also invest in physical stores. For both channels, they opted to use the Vnda e-commerce platform, which belongs to Olist . Learn more about this below! Keep reading!
YUOOL’S PROJECT WITH THE VNDA PLATFORM
Yuool's project with Vnda initially consisted of creating a strong brand in the digital realm. The idea was to gain credibility in order to sell innovative, high-value products in the Brazilian market. Once this phase was completed, however, Yuool's management moved on to the next stage, which was to leverage the brand in the physical world as well. Thus, stores were established in shopping malls , operating with a Vnda platform tool that allows for the synchronization of online and physical inventory. Check out the details in the next section!
SOLUTIONS
Among the Vnda platform solutions for Yuool I can mention, for example:
- Checkout transparent: simple and secure checkout, which reduces cart abandonment;
- Layout responsive: Yuool's online store adapts to all types and sizes of screens and thus offers a pleasant shopping experience on any device;
- OMS: Vnda's Order Management System software makes it possible to unify inventory and, in this way, create experiences omnichannel;
- Vnda Growth: tool that makes available to you, retailer or wholesaler, more than 500 promotion possibilities to boost your online sales. Offers features like cashback, bonus and refer and earn, for example;
- Vnda Direct: native tool that allows you to make sales with orders from physical and online stocks. All stocks work as if they were one and, therefore, consumers can place orders for products that are in different stocks and receive the order at their homes.
Furthermore, Vnda integrates with numerous other widely used e-commerce software programs . For example, it's possible to integrate your operation with the RD Station Marketing Automation platform or with analytical systems like Google Analytics, among others. In any case, Yuool's results with Vnda are impressive. Learn more below!
YUOOL VNDA PROJECT RESULTS
Yuool's goal with Vnda was to sell 1.500 pairs of shoes in the brand's first year of operation. However, this objective was largely exceeded, as 8.500 sales were made. Later, in 2019, the company sold 20 pairs of shoes. With Vnda, Yuool also achieved:
- 280% growth in revenue in the third month after launch;
- 238% increase in revenue from 2018 to 2019;
- 240% increase in the number of orders from 2018 to 2019;
- 7% increase in ticket average from 2019 to 2020;
- 40% growth in revenue in the 1st semester when compared to 2020 and 2021;
- 3.700% (38 times) growth in the number of transactions on the platform when comparing the first three months of activity in 2017 with the last 4 months of 2021;
- 11% of the brand's revenue comes from the Vnda Direct tool.
Furthermore, it is important to mention that the Vnda platform enabled Yuool to break sales records also in e-commerce events such as Black Friday and Christmas. From Christmas 2017 to 2021, for example, the company saw a 195% increase in revenue. Ultimately, it’s worth implementing a digital business with Vnda.
HOW TO IMPLEMENT AN E-COMMERCE WITH VNDA?
To implement an e-commerce platform with Vnda, rely on the technical support of Agência e-Plus . Agência e-Plus is Vnda certified and, as such, is qualified to create, migrate, implement, integrate, promote, manage, support, consult, and provide training using this technology.
The e-Plus Agency operates in Brazil, Portugal, Spain, Argentina, Colombia, Costa Rica, Ecuador and other countries. To hire, click the button below and start a conversation with our team via the messenger app:
