
It took place on September 19, 2024, just a week ago, the second edition of the Wake Summit event, in which Wake's vice president, Alessandro Gil, announced the launch of the Wake U unified commerce application. For the record, the letter U placed in the name of the new app refers to the English term “Unified Commerce”.
Promising to provide greater ease of management and improved sales performance for merchants like you, Wake U integrates the physical and digital retail technologies of the Wake ecosystem into a single platform.
In this article, we will give you a preview of the main features of this new app. We will also show you how it can solve real problems for your company, improving your processes and providing a better shopping experience for your consumers. Stay tuned!
Article Index:
WAKE U BRINGS WAKE ECOSYSTEM SOLUTIONS INTO AN APP
As mentioned, the Wake U app comes with several solutions from the Wake ecosystem. Some of these solutions include:
Waiters
Wake U allows your salespeople to communicate with consumers for customer service purposes. Salespeople can manage customer relationships (CRM), offering personalized products and discounts to close more sales.

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Fulfillment:
With Wake U, you can collect, separate, and ship orders from your company’s different sales channels. It also allows you to manage exchanges and returns. It also connects with multiple carriers, allowing you to offer the best shipping options to your customers.
Analytics:
With Wake's new app, each of its salespeople has access to different metrics such as month-to-month sales comparisons, pending orders, orders to be invoiced, abandoned carts, average order value , average service time, etc., making decision-making easier.
Infinite shelf:
The app leverages the unified inventory provided by Wake , allowing its sellers to offer consumers products from the inventory of any of its stores. Furthermore, it even provides access to the inventory of sellers within its marketplace.
Payments:
Another very important aspect of Wake U is that it integrates with various forms of payment and, more than that, it allows its customers to make payments from a Point Of Sale (POS) type card machine in physical stores.
Management:
Store managers can use Wake U to monitor their sales staff's performance. In addition, they can check important metrics such as revenue, sales targets, campaigns, and average order value , among others, increasing their business management power.
With these and other solutions, Wake’s new app allows you, the retailer, to offer seamless shopping experiences across your company’s different sales channels, both B2C (retail) and B2B (wholesale). In effect, you will be able to surround consumers at all ends of the Shopping Journey, covering linear and fluid journeys, preventing them from escaping. This will certainly increase your sales performance. Check out more advantages in the next topic!
ADVANTAGES OF USING WAKE U
With so many solutions, Wake U can provide several advantages for your company. Check out what you, the merchant, gain by using Wake U:
- Greater availability of products across all your channels and points of sale;
- Reduction of sales losses due to stock breaks;
- More practicality and agility when dealing with deliveries, exchanges and returns;
- Easier payment and, therefore, a better shopping experience for your customers;
- Better communication and relationships with customers;
- Greater analysis and decision-making capacity for your salespeople;
- Greater management power for your business.
As you can see, Wake U is an incredible technology that provides greater cohesion between your multiple physical and digital sales channels, increasing overall sales performance and strengthening your brand. It’s worth implementing. Keep reading to find out how!
HOW TO IMPLEMENT WAKE TECHNOLOGIES?
To implement Wake solutions, rely on the support of Agência e-Plus! Agência e-Plus has been Wake certified since 2023, that is, since the beginning, and therefore is qualified to plan, create, implement , test, configure, integrate, migrate, evolve, scale, update, optimize, promote, perform and manage projects with this technology. In addition, it provides consulting, advisory and training services for you, the merchant, and your employees.
Learn more about the e-Plus Agency!
With 10 years in the market, e-Plus Agency has already completed over 400 large e-commerce and digital marketing projects for companies such as Pirelli, Xerox, and Sonda, for example, in Spain, Portugal, Colombia, Ecuador, Argentina, Costa Rica, and Brazil, among other countries. Hire us from anywhere in the world! Click the button below and start a conversation with our team via messaging app right now:
